Dsquared2 Named Official Fashion Partner of AS Roma

Dsquared2 is making a clear move into top-tier football.

With a new multi-year agreement, the label becomes the Official Fashion Partner of AS Roma and AS Roma Women starting from the 2026/27 season.

Partnership scope and vision

The deal covers both the men’s and women’s first teams, as well as coaches and key staff. Dsquared2 will design all formalwear and casual uniforms worn off the pitch, from press events to matchday travel and official club functions.

That gives the fashion house full control over how Roma presents itself in non-playing moments.

Founders Dean and Dan Caten frame the partnership around more than just tailoring.

They describe it as a shared vision built on confidence and authenticity, where fashion and football meet in a way that feels natural.

The goal is to pair performance and personality so that every look expresses both club heritage and Dsquared2’s distinctive edge.

Design and identity

In practical terms, this means Roma’s off-field wardrobe will lean into sharp, contemporary lines with the kind of bold details Dsquared2 is known for.

Formal looks will aim to balance Italian elegance with modern cuts, while casual uniforms will translate that same attitude into travel-ready fits and lifestyle pieces.

Crucially, the partnership runs through both AS Roma and AS Roma Women. That alignment creates a unified visual language across the club’s top teams.

Players, coaches and staff will appear in coordinated Dsquared2 outfits that signal a consistent identity one rooted in Rome’s football culture but filtered through a fashion-first lens.

Rollout and anticipation

The first full set of formal and casual uniforms will be unveiled later this year, ahead of the 2026/27 campaign.

Until then, the announcement itself sets expectations and gives both communities Roma supporters and Dsquared2 followers time to build anticipation.

When the looks debut, they will show up in high-visibility moments: tunnel walks, media days, European nights and trophy presentations.

Those appearances will turn each outfit into a piece of visual branding for both club and fashion house, reinforcing the partnership every time Roma steps into the spotlight off the pitch.

Why this matters for fashion and football

Editorially, this collaboration underlines how tightly fashion and elite football now intersect.

Clubs no longer treat formalwear as an afterthought; they treat it as part of the brand architecture.

For Dsquared2, the partnership offers a live, global stage where its designs move with athletes rather than staying confined to runways and lookbooks.

For players, fans and collectors, Dsquared2 Named Official Fashion Partner of AS Roma and AS Roma Women captures a broader pattern.

Luxury labels are increasingly embedding themselves inside club structures, not just dressing individual stars.

Roma’s new Dsquared2 era shows that off-field style has become a strategic asset one more way a club can express its values, its confidence, and its place in the modern game.