Simon Porte Jacquemus is returning to the Musée Picasso in Paris for his next show, revisiting the venue where he first presented the Chiquito and effectively opened the brand’s “It bag” era. The upcoming presentation, set for January 25, 2026, will close Paris Fashion Week and acts as a deliberate callback to the 2017 “La Bomba” show that helped push Jacquemus into the global spotlight.
Back to where it started
In his post, Jacquemus writes, “I’m back at the Musée Picasso. Where everything started for me, somehow… Where I launched the Chiquito in 2017. That show, in that place, changed my life and, in a way, the history of Jacquemus.” The designer frames this return as “a wink to where I am today and to the journey taken,” signaling both gratitude and a full circle moment in the brand’s narrative.
Musée Picasso and Jacquemus
The Musée Picasso show space has become part of the label’s mythology, associated with sun drenched silhouettes and the early rise of Jacquemus’ sculptural accessories. Fashion press notes that revisiting the museum underscores the brand’s ongoing relationship with cultural institutions, following past activations at Versailles and other art venues.
The Chiquito connection
While some histories date Le Chiquito’s big breakout to Spring/Summer 2018, Jacquemus personally ties its launch to that earlier Musée Picasso show, cementing the bag as a symbol of his shift from niche to mainstream. The micro‑scale, top‑handle silhouette went on to become one of the defining accessories of late‑2010s fashion, turning an experimental handbag into a viral brand code.
What this return signals
By choosing the Musée Picasso again, Jacquemus is anchoring his next chapter in the same mix of art, memory, and playful rigor that shaped his breakthrough years. For followers and buyers, the post sets expectations for a collection that looks back to that formative moment while marking how far the brand and its creator have traveled since.
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