Reasons Why Dior B22 Sneaker Got Discontinued

On April 15, 2024, Dior's official website statement of discontinuing their iconic B22 sneakers sent shockwaves through the sneakerhead commuinity in disbelief. The decision to halt production of this beloved sneaker model has sparked a flurry of discussions and speculations, particularly on popular platform collectors' websites like Instagram and TikTok. The question on everyone's lips is, what could have prompted Dior to make such a bold move?

Priced at just under $1,000, these sneakers were a common sight on the feet of celebrities such as rapper Big Sean and the supermodel Bella Hadid. Their distinctive chunky design, a nod to the 90s sneaker fashion, set them apart in a market dominated by minimalist and sleek models. So, why would Dior discontinue a product that had garnered Future, A$AP Rocky high praise?

Dior has not explicitly stated the reason behind the discontinuation. However, several theories have emerged based on insider discussions and social media chatter. One plausible explanation is market saturation. With the rise of numerous high-end sneaker brands, the market may have become too crowded, prompting Dior to rethink its product line-up and focus on newer, trendsetting designs.

Another possible factor could be the strategic shift in Dior’s branding and product strategy. Fashion houses often cycle through designs to keep their catalog fresh and exciting. By discontinuing the B22, Dior might be paving the way for a new era of sneaker design that aligns better with upcoming trends and innovations in fashion.

Interestingly, the discontinuation has also led to significant speculation about the future value of existing B22 sneakers. As seen in various TikTok videos, collectors and fashion aficionados predict a surge in resale prices for the B22, making them even more coveted in secondary markets. The scarcity principle is now at play—owning a pair of these discontinued sneakers could soon be a status symbol, elevating the B22 from a mere fashion item to a collectible artifact.

Retailers have been quick to adapt to this change. As confirmed by Instagram posts, Dior has already removed the B22 models from its website and retail stores. While some stores may still have remaining stock, restocking will not be an option once these are sold out. This has created a sense of urgency among fans of the B22, further fueling the secondary market rush.