HEYDUDE Launches 100 Day Giveaway in 2025 US Campaign

HEYDUDE kicks off a nationwide campaign focused on connection and community with a summer of giveaways and fresh experiences.

HEYDUDE, the must-have footwear brand for casual moments, has just launched its boldest global brand campaign yet inviting everyone into the world of HEYDUDE Country. This new campaign is more than just a marketing push; it’s a storytelling platform designed to celebrate real people and authentic connections, especially at a time when Gen Z and millennials are craving genuine community both online and offline.

Terence Reilly, Chief Brand Officer, Crocs said: "We know a thing or two about connection. HEYDUDE isn't just a brand, we are a community of people who believe that things are just better when they come from the heart. That's why we're welcoming Dudes from everywhere to HEYDUDE Country. It's all about bringing authenticity and creating a carefree headspace where fans can share authentic experiences and a good time like no other."

What Is HEYDUDE Country?

HEYDUDE Country isn’t just a place it’s a mindset. It’s where fans are encouraged to kick back, relax and let it all go. The campaign’s goal is to capture the feeling of being young, carefree and fully in the moment, whether that’s at a sun-soaked beach, a countryside escape or a bustling city street.

The campaign launches with a content series starring HEYDUDE’s new global ambassador and style icon Sydney Sweeney. She invites hardworking, music-loving, downhome Dudes to show the world what makes them a Country Dude. The campaign’s visuals shot in summer’s most popular settings showcase the spirit of HEYDUDE Country and the brand’s ever-growing global fanbase.

Terence Reilly said: "We're not creating anything new. We're building on what we're already seeing our Dudes doing around the world and bringing them together to celebrate the HEYDUDE spirit and share it with the next generation of fans. Our goal with HEYDUDE Country is to not only capture this energy but to invite the world to join in."

How Fans Can Join the HEYDUDE Country Movement

HEYDUDE Country is all about building connection and community through both digital and in-person experiences. Here’s how you can get involved:

• 100 Days of Giveaways: HEYDUDE is giving away 100 shoes a day for 100 days to celebrate Good Dudes. You can nominate a Good Dude to share their story and win a pair.

• HEYDUDE Country’s Hottest Voices: The campaign features content from Sydney Sweeney, singer-songwriter Jelly Roll and a wave of new faces from music, entertainment and sports.

• Summer of Surprises: Look forward to exclusive product drops, digital moments and real-world events in over 10 cities, including meet-and-greets with brand ambassadors, live concert moments and more.

• Fan Social Challenge: Fill in the blank “I’m a country dude because _______” and tag HEYDUDE on Instagram and #HEYDUDECountry for a chance to win a surprise gift and have your story featured on HEYDUDE’s social channels.

• CapCut Collab: Snap a pic with a digital version of Sydney Sweeney and show off your HEYDUDE Country style.

• New Styles All Summer: HEYDUDE is rolling out more than 10 new products this summer across men, women and kids, plus collaborations like the one with Pabst Blue Ribbon (PBR).

A Campaign Rooted in Authenticity

The campaign’s visuals and activities are more than just marketing they’re a celebration of the moments fans are already creating in their HEYDUDE shoes. Sydney Sweeney, Global Ambassador said: "You can take the dude out of the country but you can't take the country out of the dude," before inviting viewers to join her by the beach: "Wish you were here."

Why It Matters

HEYDUDE Country marks a big change for the brand, aiming to turn a laid-back footwear label into a global lifestyle movement. By focusing on real people, true stories and a carefree spirit, HEYDUDE is creating a place where anyone can feel welcome.

For more country fun and to join the movement, visit HEYDUDE.com, follow @heydude on Instagram, or check out @heydudeshoes on TikTok.