Published · Size charts reviewed
Use these Hoka and ASICS charts to compare men’s and women’s US sizes with their UK and EU labels.
| US men | Hoka UK | Hoka EU | ASICS UK | ASICS EU |
|---|---|---|---|---|
| 7 | 6.5 | 40 | 6 | 40 |
| 8 | 7.5 | 41 1/3 | 7 | 41.5 |
| 9 | 8.5 | 42 2/3 | 8 | 42.5 |
| 10 | 9.5 | 44 | 9 | 44 |
| 11 | 10.5 | 45 1/3 | 10 | 45 |
| 12 | 11.5 | 46 2/3 | 11 | 46.5 |
| US women | Hoka UK | Hoka EU | ASICS UK | ASICS EU |
|---|---|---|---|---|
| 6 | 4 | 36 2/3 | 4 | 37 |
| 7 | 5 | 38 | 5 | 38 |
| 8 | 6 | 39 1/3 | 6 | 39.5 |
| 9 | 7 | 40 2/3 | 7 | 40.5 |
| 10 | 8 | 42 | 8 | 42 |
| 11 | 9 | 43 1/3 | 9 | 43.5 |
Read these as label comparisons
Each row compares the same US size number within one category. These are not measured-foot-length equivalents or a guarantee that the shoes fit identically. Use the manufacturer’s measurement instructions and the product’s own chart to choose a size.
Compare the exact chart row
At men’s US 8, Hoka lists UK 7.5 / EU 41 1/3 and ASICS lists UK 7 / EU 41.5. At women’s US 8, Hoka lists UK 6 / EU 39 1/3 and ASICS lists UK 6 / EU 39.5. Small differences between labels do not establish a precise difference in fit.
ASICS uses H to mean a half size in parts of its chart: 8H means 8.5. Read the model’s size guide and width choice before ordering.
There is no single half-size adjustment that the cited charts establish for every ASICS-to-Hoka switch. Choose the size indicated for your measurement, then assess toe clearance, heel hold and comfort in that model.
Check model-specific Hoka sizing
Hoka flags a women’s UK-sizing change for the Clifton 10, Arahi 8 and Challenger 8. Its all-gender conversions also vary by model. Check those notes before applying the general chart above.
Before choosing your size
Measure both feet while standing and use the longer measurement with the brand’s current chart. Try the shoes with the socks you will wear. Check that your heel is secure, your toes have space and the upper does not pinch.