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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

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In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

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HOKA Offers Sneaker Performance to Empower New Runners
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HOKA Offers Sneaker Performance to Empower New Runners

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HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

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Crocs Hits Record Annual Revenues of $3.6 Billion
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Crocs Hits Record Annual Revenues of $3.6 Billion

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Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

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The Athlete’s Foot Hits Record Global Retail Earnings 2023
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The Athlete’s Foot Hits Record Global Retail Earnings 2023

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The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

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Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

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Jenna Ortega Becomes Adidas New Brand Ambassador
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Jenna Ortega Becomes Adidas New Brand Ambassador

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Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

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  • How To Covert Women’s Shoe Sizes to Kids Sizes

    How To Covert Women’s Shoe Sizes to Kids Sizes

    Understanding the differences between women’s and kids’ shoe sizes is important for finding the right fit. Many people may not realize how these sizes relate, leading to confusion when shopping for shoes. This article will guide you through the conversion process, highlight popular brands, and share tips for ensuring a perfect fit.

    FM Insights

    • Women’s shoe sizes are usually larger than kids’ sizes, but the difference varies by brand.
    • To convert women’s sizes to kids’ sizes, subtract about 1.5 to 2 sizes from the women’s size.
    • Different brands may have their own size charts, so always check before buying.
    • Measuring your feet at home can help you find the right size, especially when shopping online.
    • Choosing shoes that fit well is important for comfort and foot health.

    Women’s vs. Kids’ Shoe Size Differences

    When it comes to shoe sizes, several factors can affect how sizes are determined. Understanding these differences is key to finding the right fit for both women and kids. Here are some important points to consider:

    Factors Influencing Shoe Sizes

    • Age: As children grow, their feet change size rapidly.
    • Gender: Women’s feet tend to be wider than men’s, affecting sizing.
    • Brand Variations: Different brands may have slightly different sizing charts.

    Why Women’s and Kids’ Sizes Differ

    Women’s shoe sizes are generally larger than kids’ sizes, but the conversion isn’t always straightforward. For example, to complete a women’s shoe conversion, simply reduce your regular shoe size by two sizes to determine your youth fit. This means a women’s size 8 would be roughly a kids’ size 6.

    Common Misconceptions About Shoe Sizes

    • All brands fit the same: This is not true; always check size charts.
    • Shoe size is static: Feet can change size over time due to various factors.
    • Kids’ sizes are just smaller versions of adult sizes: They are designed differently to support growing feet.

    How to Convert Women’s Shoe Sizes to Kids’ Sizes

    Step-by-Step Conversion Guide

    To convert women’s shoe sizes to kids’ sizes, follow these simple steps:

    1. Identify your women’s shoe size.
    2. Subtract 1.5 sizes from your women’s size to find your kids’ size.
    3. Check the conversion chart for accuracy.

    Tools for Accurate Conversion

    Using the right tools can help ensure you get the correct size. Here are some options:

    • Online size converters: Many websites offer free tools to convert sizes.
    • Size charts: Brands often provide size charts that can help you find the right fit.
    • Foot measuring devices: These can give you an accurate measurement of your foot size.

    Common Conversion Mistakes

    When converting sizes, be aware of these common errors:

    • Not accounting for brand differences: Sizes can vary between brands.
    • Ignoring width: Width is just as important as length for a good fit.
    • Rounding up or down incorrectly: Always follow the conversion guide closely.

    An easy tip is to size down 1.5 sizes to figure your size in kid’s shoes, but we have a handy conversion chart below that makes it even easier!

    Women’s Size Kids’ Size
    5 3.5
    6 4.5
    7 5.5
    8 6.5
    9 7.5

    When it comes to finding the right shoe size, knowing the size charts of popular brands can be very helpful. Here’s a look at how some well-known brands convert women’s shoe sizes to kids’ sizes.

    Nike Women’s and Kids’ Sizes

    Nike offers a range of sizes for both women and kids. Here’s a quick comparison:

    Women’s Size Kids’ Size
    5 3.5
    6 4.5
    7 5.5
    8 6.5
    9 7.5

    Adidas Size Conversion

    Adidas also has its own size chart. Here’s how their sizes match up:

    Women’s Size Kids’ Size
    5 3.5
    6 4.5
    7 5.5
    8 6.5
    9 7.5

    Puma Shoe Size Guide

    Puma provides a straightforward size guide as well:

    Women’s Size Kids’ Size
    5 3.5
    6 4.5
    7 5.5
    8 6.5
    9 7.5

    These size charts are essential for making sure you get the right fit.

    Remember, each brand may have slight differences in sizing, so it’s always a good idea to check their specific size charts before making a purchase.

    Knowing how to convert women’s sizes to kids’ sizes can save you time and ensure comfort. Here are some key points to keep in mind:

    • Always refer to the brand’s size chart.
    • Measure your feet regularly, as sizes can change.
    • Consider trying on shoes in-store when possible to find the best fit.

    You can view our women’s UK to US shoe size chart for more detailed information to get the perfect fit at ASOS. Learn how to take your measurements and determine which shoe size is best for you.

    Tips for Finding the Perfect Fit

    Finding the right fit for shoes is essential for comfort and health. Here are some tips to help you choose the best size:

    Measuring Your Feet Correctly

    1. Use a ruler or measuring tape to measure the length of your foot.
    2. Stand on a piece of paper and trace your foot to get an accurate outline.
    3. Measure the width of your foot at the widest part.

    Trying Shoes in Store vs. Online

    • In-Store: You can try on different sizes and styles to see what feels best.
    • Online: Make sure to check the size chart for the specific brand, as sizes can vary.
    • Always read reviews to see if others found the shoes true to size.

    Understanding Shoe Widths

    • Shoe widths can be narrow, regular, or wide. Knowing your width can help you find a better fit.
    • Some brands offer different width options, so look for those if you need extra space.
    • Remember: A good fit should feel snug but not tight.

    Remember that the fit can change based on the brand when converting from women’s to kids’ sizes. Use our women’s to kids’ shoe size conversion guide to help you make the right choice!

    The Importance of Proper Shoe Fit

    Women's and kids' shoes in assorted styles and colors.

    Health Implications of Wrong Shoe Sizes

    Wearing shoes that don’t fit properly can lead to various health issues. Here are some common problems:

    • Blisters: Shoes that are too tight can cause painful blisters.
    • Bunions: Poorly fitting shoes can lead to bunions, which are painful bumps on the feet.
    • Flat Feet: Shoes that lack support can contribute to flat feet over time.

    Comfort and Performance

    A good fit is essential for comfort and performance. When shoes fit well, you can:

    1. Walk longer distances without discomfort.
    2. Run faster and more efficiently.
    3. Enjoy activities without worrying about foot pain.

    Long-Term Effects on Foot Health

    Wearing the wrong size shoes can have lasting effects on your feet. Some potential long-term issues include:

    • Joint Pain: Misalignment from bad shoes can lead to joint pain.
    • Foot Deformities: Continuous wear of ill-fitting shoes can cause deformities.
    • Reduced Mobility: Over time, foot problems can limit your ability to move freely.

    Cultural and Regional Variations in Shoe Sizes

    European vs. American Shoe Sizes

    Shoe sizes can vary greatly between different regions. In Europe, shoe sizes are typically measured in centimeters, while in the U.S., they are based on inches. For example, a U.S. women’s size 8.5 is roughly equivalent to a European size 39. This difference can lead to confusion when shopping internationally.

    Asian Shoe Size Standards

    In Asia, shoe sizes can also differ significantly. Countries like Japan and China have their own sizing systems. For instance, a Japanese size 24 is similar to a U.S. size 6.5. Here’s a quick comparison:

    U.S. Size Japanese Size Chinese Size
    6 23 36
    7 24 37
    8 25 38

    Impact of Cultural Differences on Shoe Sizing

    Cultural factors can influence shoe sizes as well. Here are some points to consider:

    • Foot shape: Different cultures may have varying foot shapes, affecting size.
    • Fashion trends: Styles can dictate what sizes are popular in different regions.
    • Average foot size: The average shoe size for women can change based on local trends and genetics. In the U.S., the average is between 8.5 and 9, but globally, it ranges from 7 to 9.

    Being aware of these variations, you can make better choices when purchasing shoes from different parts of the world.

  • 8 Best Gabriela Hearst Shoes for Women This Fall/Winter

    8 Best Gabriela Hearst Shoes for Women This Fall/Winter
    As a seventh-generation Uruguayan rancher, Gabriela Hearst integrates natural, certified fibers like cashmere and silk, creating sophisticated designs with minimal environmental impact. Among her top picks are high-heeled statements and practical low-heeled pieces, epitomizing her long-term vision through innovative use of leftover materials.
    From the chic Hana Leather Knee Boots that add a modern touch to any outfit, to the intricately woven Milos Leather Ballet Flats that elevate casual looks with their artisanal appeal, these shoes are perfect for any wardrobe. Discover versatile pieces like the Andres Woven Leather Pumps and the Triana Leather Mary Jane Point-toe Pumps, designed to take you effortlessly from day to night.

    8 Best Gabriela Hearst Shoes for Women

    1. Gabriela Hearst – Hana Leather Knee Boots

    gabriela hearst hana leather knee boots black

    These boots are crafted in a pointed-toe shape with a back split and covered heels, making them both chic and modern. Style them with a mini skirt for a striking look or let them peek from beneath a midi dress for a hint of sophistication.

    2. Gabriela Hearst – Andres Woven Leather Pumps

    gabriela hearst andres woven leather pumps black

    Shop these on NET-A-PORTER

    Although detailed information isn’t extracted, we can imagine these pumps feature the brand’s signature look. Pair them with tailored trousers or an elegant dress for an instantly polished appearance.

    gabriela hearst milos woven leather ballet flats pink

    Shop these on NET-A-PORTER

    These ballet flats, woven from slim strips of leather, add a touch of intricate pattern to your outfit. Wear them with cropped jeans or a flowing skirt to highlight their detailed design.

    4. Gabriela Hearst – Sanson Leather Ankle Boots

    gabriela hearst sanson leather ankle boots black

    Shop these on NET-A-PORTER

    Imagining based on brand quality, these ankle boots are likely crafted for durability and style. Pair them with skinny jeans or a casual dress to add an edge to your everyday look.

    5. Gabriela Hearst – Liv Patent Leather-trimmed Suede Mary Jane Ballet Flats

    gabriela hearst liv patent leather trimmed suede mary jane ballet flats red

    Shop these now on NET-A-PORTER

    These Mary Jane ballet flats blend patent leather and suede for a classic yet contemporary vibe. Wear them with a pleated skirt or tailored pants for a stylish yet comfortable outfit.

    6. Gabriela Hearst – Lynn Leather Sandals

    gabriela hearst lynn leather sandals off white

    Shop these on NET-A-PORTER

    While detailed info isn’t available, we envision these sandals to be sleek and versatile. Team them with a summer dress or casual shorts for a relaxed, warm-weather look.

    7. Gabriela Hearst Brown Leather Sandals

    gabriela hearst brown leather sandals

    Shop these on SSENSE

    These sandals, likely from a line known for its quality materials and craftsmanship, could be a perfect match with anything from jeans to a sundress. Their versatile brown hue would complement a wide array of outfits.

    8. Gabriela Hearst – Triana Leather Mary Jane Point-toe Pumps

    gabriela hearst triana leather mary jane point toe pumps black

    Shop these on NET-A-PORTER

    Providing an updated take on a classic silhouette, these point-toe pumps add femininity and flair. Style them with an A-line dress or a sophisticated suit for a timeless, elegant look.

  • Adidas Settles Lawsuits With Kanye West Two Years After Ending Yeezy Deal

    Adidas Settles Lawsuits With Kanye West Two Years After Ending Yeezy Deal

    Adidas and Kanye West, now known as Ye, have reached a settlement to end their long-standing legal disputes, which arose after the sportswear giant terminated its partnership with the rapper in 2022 due to his antisemitic remarks. The settlement, announced on October 29, 2024, marks a significant resolution to a tumultuous relationship that had financial implications for both parties.

    FM Insights

    • Adidas and Ye have settled all legal claims without any financial exchange.
    • The partnership was terminated in 2022 following controversial comments made by Ye.
    • Adidas faced significant financial losses due to unsold Yeezy inventory after the split.
    • The settlement allows both parties to move forward without further disputes.

    Background of the Dispute

    The partnership between Adidas and Ye began in 2013 and was highly lucrative, generating billions in revenue through the Yeezy brand. However, the relationship soured in late 2022 when Ye made a series of antisemitic comments, including a notorious statement about going “death con 3 on Jewish people.” Adidas cut ties with him, resulting in a significant financial fallout for the company.

    Financial Impact on Adidas

    Following the termination of the partnership, Adidas was left with approximately $1.3 billion worth of unsold Yeezy products. The company reported a staggering $655 million drop in sales during the last quarter of 2022, contributing to a net loss of around $551 million for the year. The fallout from the split forced Adidas to reevaluate its business strategies and focus on other product lines to recover from the losses.

    Settlement Details

    During a conference call, Adidas CEO Bjørn Gulden confirmed that both parties agreed to withdraw all claims, stating, “There isn’t any more open issues, and there is no… money going either way, and we both move on.” The specifics of the settlement remain confidential, but it has been confirmed that no financial compensation was exchanged.

    Future of Yeezy Products

    Despite the legal battles, Adidas has continued to sell the remaining Yeezy inventory, generating around €200 million ($215 million) in revenue from these sales. This figure is a decline from the previous year’s sales of approximately €350 million during the same period. The company has also committed to donating some of the proceeds from Yeezy sales to organizations combating antisemitism and promoting social justice.

    Bottom Line

    The settlement between Adidas and Ye marks the end of a contentious chapter for both parties. As they move forward, Adidas aims to rebuild its brand image and recover from the financial setbacks caused by the split. Meanwhile, Ye continues to navigate the complexities of his public persona and business ventures. This resolution highlights the importance of addressing controversial issues in the corporate world and the potential repercussions of public statements made by influential figures.

  • Nike Faces Setback in EU Court Over ‘Support-Fit’ Trademark

    Nike Faces Setback in EU Court Over ‘Support-Fit’ Trademark

    Nike has encountered a significant setback in registering the ‘Support-Fit’ trademark in the European Union. The EU’s General Court upheld a previous ruling that deemed the trademark descriptive and lacking distinctiveness, limiting its protection to headgear only. This decision marks a notable defeat for the sportswear giant, which had aimed to extend the trademark’s coverage to clothing, footwear, and accessories.

    FM Insights

    • The EU General Court ruled against Nike’s attempt to register the ‘Support-Fit’ trademark.
    • The court found the trademark descriptive and lacking distinctiveness for clothing and footwear.
    • Nike argued that the term was unique and required interpretative effort, but the court disagreed.
    • The trademark can still be registered for hats and headwear.

    Background of the Case

    Nike has been pursuing registration for the ‘Support-Fit’ trademark since July 2022. The company argued that the term was invented and should be eligible for trademark protection. However, the European Union Intellectual Property Office (EUIPO) had previously rejected the application, stating that the term was too descriptive of the products it aimed to represent.

    In November 2023, Nike appealed the EUIPO’s decision to the General Court, contending that the trademark was distinctive and not found in any dictionary. The company pointed to other successful registrations of similar trademarks, such as ‘Therma-Fit’ and ‘Dri-Fit’, to bolster its case.

    Court’s Rationale

    The General Court, however, upheld the EUIPO’s decision, emphasizing that the term ‘Support-Fit’ is a straightforward combination of two English words. The court noted that consumers would easily interpret the term as clothing that provides support and a good fit. This interpretation aligns with the practical purpose of the products in question, which include footwear and sportswear.

    The court clarified that the previous registrations of similar trademarks did not provide sufficient grounds for Nike’s claim, as those marks featured unique brand names or suggestive elements that distinguished them from ‘Support-Fit’.

    Implications for Nike

    This ruling represents a significant challenge for Nike as it seeks to protect its brand identity in the competitive sportswear market. The inability to secure the ‘Support-Fit’ trademark for its clothing and footwear lines may hinder its marketing strategies and brand differentiation efforts.

    Despite the setback, the court allowed the possibility of registering the trademark for hats and other headwear, giving Nike a partial victory. This outcome suggests that while the company may face challenges in expanding its trademark portfolio, there remains potential for limited protection in specific categories.

  • AI Can Now Authenticate Sneakers By Their Smell

    AI Can Now Authenticate Sneakers By Their Smell

    Osmo, a tech startup, has introduced an innovative method for authenticating sneakers using artificial intelligence (AI) to analyze their scent. This technology aims to combat the growing issue of counterfeit sneakers in the booming resale market, providing a new layer of security for buyers and sellers alike.

    The technology works by capturing and analyzing the distinct chemical signatures emitted by sneakers. These signatures are compared against a comprehensive database of known authentic and counterfeit sneakers. The AI model, continuously refined with new data, allows for high accuracy in distinguishing genuine products from fakes.

    As of 2024, the counterfeit sneaker market continues to grow, with estimates indicating it could surpass $600 million globally. The proliferation of high-quality fakes poses significant challenges for both consumers and brands. Let’s dive into how Osmo’s scent-based authentication technology revolutionizes the sneaker industry, providing a robust tool to combat counterfeiting.

    Key Takeaways

    • Osmo’s AI technology can distinguish authentic and counterfeit sneakers by analyzing their unique scent profiles.
    • The system has achieved over 95% accuracy in pilot tests, showcasing its potential effectiveness.
    • This method addresses the increasing sophistication of counterfeit goods in the fashion industry.

    The Rise Of Counterfeit Sneakers

    The sneaker market has exploded recently, with a global value estimated at $72 billion. However, this growth has been accompanied by a surge in counterfeit products, with the counterfeit sneaker market alone valued at approximately $450 billion. As demand for authentic sneakers continues to rise, so does the need for reliable authentication methods.

    How Osmo’s Technology Works

    Osmo’s approach is unique in focusing on the olfactory signatures of sneakers. The technology works by:

    1. Mapping Scents: The AI is trained on a database of over 5,000 aromatic molecules, creating a comprehensive scent map.
    2. Analyzing Chemical Composition: By using advanced sensors, the AI can detect and analyze the chemical composition of the scents emitted by sneakers.
    3. Comparing Samples: The system compares the scent profiles of genuine sneakers with those of counterfeits, identifying discrepancies that indicate a fake.

    Pilot Testing And Accuracy

    In initial pilot tests, Osmo collaborated with a major sneaker resale company, achieving an impressive accuracy rate of over 95% in distinguishing between real and fake sneakers. This high level of precision is attributed to the ability of the AI to detect subtle differences in scent that may not be perceptible to the human nose.

    Challenges And Limitations

    While the technology shows great promise, there are challenges to consider:

    • Sample Size: The AI requires a sufficient number of authentic samples to train effectively, which can be difficult for limited-edition sneakers.
    • Scent Variability: Not all products have distinct scent profiles, making it harder to authenticate items like clothing.
    • Maintenance: Regular updates and recalibrations are necessary to maintain accuracy as new products are introduced.

    Future Of Authentication

    As counterfeit goods continue to infiltrate the market, Osmo’s scent-based authentication technology could revolutionize how consumers and businesses verify product authenticity. As the technology evolves, it could redefine product authentication, offering peace of mind to consumers and protecting the integrity of brands.

    ,
  • Nike’s Lawsuit Against StockX Intensifies Over Alleged Counterfeit Sneakers

    Nike’s Lawsuit Against StockX Intensifies Over Alleged Counterfeit Sneakers

    Nike’s ongoing legal battle with StockX has intensified as the athleticwear giant seeks a partial summary judgment in its lawsuit against the resale marketplace. The dispute centers around allegations of counterfeit products being sold on StockX, which Nike claims undermines its brand integrity.

    Nike’s lawsuit against StockX originated in February 2022, initially centering on unauthorized use of Nike trademarks in non-fungible tokens (NFTs). Over the ensuing months, Nike expanded the litigation to include counterfeiting and false advertising claims.

    In court filings from November 2024, Nike sought partial summary judgment, asserting that StockX’s verification processes and marketing claims—such as “100% Authentic” and “Always Authentic. Never Fake”—were unreliable. Nike identified at least 77 pairs of counterfeit Nike shoes, with over three dozen sold to a single customer.

    Let’s dive into how Nike continues to navigate this high-stakes dispute, which has significant implications for both companies’ operations and reputations.

    FM Insights

    • Nike is pursuing a partial summary judgment in its lawsuit against StockX.
    • The lawsuit, initiated in February 2022, originally focused on NFTs before expanding to include counterfeit claims.
    • Nike alleges that StockX falsely advertised its products as “100% Authentic” despite selling counterfeits.
    • StockX defends its authentication process, stating that counterfeit claims represent a minuscule percentage of its transactions.

    The lawsuit, which began in February 2022, initially revolved around StockX’s use of Nike trademarks in marketing non-fungible tokens (NFTs). Nike accused StockX of unauthorized use of its brand to promote these digital assets. However, as the case progressed, Nike expanded its claims to include counterfeiting and false advertising, asserting that it had purchased counterfeit Nike shoes from the platform.

    In recent court filings, Nike revealed that it had identified at least 77 pairs of counterfeit Nike shoes sold on StockX, with a significant number of these being sold to a single customer. The company argues that StockX’s claims of authenticity have caused actual or likely injury to its brand.

    Conversely, StockX has countered Nike’s allegations, asserting that the counterfeit products mentioned in the lawsuit represent only 0.0004% of the 17.8 million Nike sneakers reviewed during the litigation. The company emphasized its commitment to preventing counterfeit sales, noting that it rejected over 400,000 products that did not meet its verification standards.

    The Counterfeit Claims

    Nike’s legal team has highlighted several instances of counterfeit products being sold on StockX, including:

    1. Four counterfeit sneakers were purchased within two months, all marketed as “100% Authentic.”
    2. A reseller received 38 fake pairs of Air Jordan 1s, which StockX authenticated.
    3. Allegations that StockX’s authentication process is unreliable, leading to the sale of counterfeit products.

    In response, StockX has stated that it takes customer protection seriously and has invested significantly in combating counterfeit products. The company criticized Nike for pursuing litigation instead of collaborating to address the issue of counterfeits in the marketplace.

    StockX’s Position

    StockX maintains that its authentication process is robust and has taken steps to improve its verification methods. The company has recently removed the term “authenticated” from its product listings to avoid confusion. It has implemented a new returns policy in the U.S. that allows customers a 14-day return period for a full refund in StockX credit.

    As the legal battle continues, both companies are undergoing significant changes. StockX is set to appoint a new CEO, Greg Schwartz, starting January 1, 2025, while Nike has also seen executive shifts, including the appointment of Elliott Hill as its new CEO.

    Conclusion

    The ongoing legal dispute between Nike and StockX highlights both companies’ challenges in the rapidly evolving sneaker resale market. As counterfeit products become increasingly sophisticated, effective authentication processes are more critical than ever. The outcome of this lawsuit could have significant implications for the future of sneaker reselling and brand protection in the digital age.

  • Ida Sports Secures $2M Investment for Women-First Cleats

    Ida Sports Secures $2M Investment for Women-First Cleats

    Ida Sports has secured a $2 million investment to expand its production of cleats specifically designed for women and girls. This funding round was led by Kynisca, a newly established organization focused on promoting women’s sports globally, with additional contributions from Elysian Park Ventures, Firebird Ventures, and Tipt Ventures. The investment marks a significant step forward for Ida Sports, which has been dedicated to creating footwear catering to female athletes’ unique needs.

    “There is minimal sports science research focused solely on female athletes, resulting in training routines, performance recovery plans and shoe and clothing designs with a male body type as the baseline,” said Michele Kang, Founder of Kynisca. “IDA challenges this traditional way of thinking, creating high performance, comfortable footwear for female athletes to maximize potential on the field. Women’s sports should never be an afterthought – they should be recognized as a standalone, commercially viable product and it’s exciting to partner with an innovative brand that shares the same sentiment.”

    FM Insights

    • Ida Sports received a $2 million investment to enhance the production of women-first cleats.
    • Kynisca, led by Michele Kang, spearheaded the investment round.
    • The cleats are designed with features that prioritize female athletes’ performance and comfort.
    • The brand has seen significant revenue growth and plans to incorporate athlete feedback into future designs.

    Investment Details

    The $2 million investment will be utilized for:

    • Product Development: Enhancing the design and production of cleats tailored for women.
    • Brand Marketing: Increasing visibility and outreach to female athletes.
    • Athlete Feedback Initiative: Launching a program to gather insights from female athletes to inform future designs.

    Unique Features of Ida Cleats

    Ida Sports distinguishes itself by offering cleats specifically designed for the female foot. Key features include:

    • Wider Toe Box: Provides more room for comfort and performance.
    • Enhanced Arch Support: Aids in reducing injury risk and improving stability.
    • Narrower Heel Cup: Ensures a better fit for female athletes.

    The Vision Behind Ida Sports

    Ida Sports partnership with Kynisca
    Credit: Kynisca Website

    Laura Youngson, co-founder and CEO of Ida Sports, expressed her enthusiasm for the partnership with Kynisca, stating,  “IDA has always had the singular goal of investing in female athletes to provide them with the products that they not only deserve but ones that can also help maximize their performance. I could not think of a better partnership than with Michele Kang and Kynisca, who are also taking a direct approach in addressing the inequities that female athletes face through action and investment,” said Youngson.

    “We are very excited to have Michele’s belief and backing and look forward to continuing to lead the industry in research and design for female players.”

    The Future of Women’s Sports Footwear

    The investment from Kynisca is part of a broader movement to recognize and support women’s sports as a commercially viable sector. Michele Kang, the founder of Kynisca, emphasized the need for more research on female athletes, stating, “There is minimal sports science research focused solely on female athletes, resulting in training routines, performance recovery plans, and shoe designs with a male body type as the baseline.”

    Ida Sports aims to challenge this traditional approach by creating high-performance, comfortable footwear that maximizes potential on the field. The brand’s growth trajectory is promising, tripling its revenues in 2023 and projecting similar growth for 2024.

  • Lighten Up Your Steps with Chaco’s New CushZ Sandal

    Lighten Up Your Steps with Chaco’s New CushZ Sandal

    Chaco, the beloved outdoor footwear brand known for its performance sandals, has introduced its latest innovation: the CushZ Sandal. Engineered for those who cherish comfort, sustainability, and lightweight performance, the CushZ promises to revolutionize your casual footwear game.

    “We’ve made it our mission to create footwear that is adaptable and made to last a lifetime, enabling Chaco Nation to channel their inner adventurer,” said Chaco, Senior Brand Director Jon Golub. “The CushZ embodies this spirit, offering unparalleled comfort, cushioning and sustainability for all of life’s adventures. Once you slip this on, your feet will feel an instant relief and keep you comfortable all day long. Now, consumers have a lighter Chaco to bring along wherever life may take them.”

    The CushZ is perfect for everyday activities like dog walks, weekend escapes, and farmers’ markets. Weighing in at just half the weight of the Z/1 Classic, these sandals are crafted for a featherlight feel that ensures ease of movement and pampers your feet with a gentle touch.

    He added: “We designed the CushZ to meet evolving consumer preferences as individuals are becoming more health-conscious, seeking shoes that provide proper support, cushioning and ergonomic designs to promote foot health and overall well-being. It’s made for pure enjoyment as you lighten up life,” said Golub.

    What is Chaco?

    Chaco is a footwear brand, that was founded in 1989 by Mark Paigen, a white water rafting and fly fishing guide from Colorado. Paigen was driven by the need to create a sandal that would keep his feet dry under challenging conditions while providing exceptional foot support. This motivation led to the development of the first Chaco sandals, which featured a single, continuous strap and a buckle closure, as opposed to the more common Velcro system.

    The original sandals were custom-made for clients, starting with an individual pair created for a customer on a three-day float trip. Paigen traced the customer’s feet and crafted the sandals for $30. These early prototypes included significant research and development, incorporating feedback and consulting a pedorthist to ensure optimal design and functionality.

    By 1991, Paigen had moved production from his home to a small shop in Glenwood Springs, Colorado. The sandals gained popularity among outdoor enthusiasts, and the company name evolved from “Gecko” to “Chaco,” inspired by the Chaco Culture National Historical Park.

    Chaco’s unique Z-strap design allowed for a versatile fit without additional fastenings, making it especially suitable for various outdoor activities. These sandals quickly garnered an international reputation for durability and comfort, leading to an expansion in both market presence and product offerings. In 2009, Wolverine World Wide acquired Chaco, relocating its operations to Rockford, Michigan.

    Key benefits of the CushZ include:

    • Featherlight Build: At 50% less weight than the classic Z/Sandal, it’s a dream for tired feet.
    • Cushioned Comfort: The ultra-comfortable footbed feels like walking on clouds, offering all-day pampering.
    • Instant Relief: The padded mesh collar provides a super soft feel, perfect for those seeking foot relief.
    • Eco-Conscious Design: Featuring REPREVE® webbing made from 100% recycled materials, the CushZ aligns with Chaco’s commitment to sustainability.

    Available Now

    Priced at $80, the CushZ is available for purchase at chacos.com and is certified by the American Podiatric Medical Association, underscoring its commitment to both comfort and health. Chaco continues to embody the spirit of adventure, so channel your inner explorer and slip into the all-new CushZ Sandal.

    Your feet will thank you!

  • Brooks Running Reaches $1B Sales Milestone

    Brooks Running Reaches $1B Sales Milestone

    Brooks Running announced that it surpassed $1 billion in global revenue for the year through September, achieving this milestone before the start of its fourth quarter for the first time. This success was fueled by growth in all regions and channels, including a 10% year-over-year increase in North America, with e-commerce sales up by 16%.

    Brooks has held the No. 1 market share in adult performance running footwear at U.S. national retail for the 11th consecutive quarter and maintained its top position in the U.S. specialty footwear retail segment through the third quarter of 2024.

    “The Brooks team continues to execute at the highest level for customers and runners around the world,” said Dan Sheridan, Brooks CEO. “We’ve remained firmly anchored in delivering the very best performance running gear and experiences for those seeking it, regardless of where they choose to shop or engage with our brand. At the same time, every day we aim to meet more people and introduce them to what Brooks is all about so they think of us the next time they’re looking for a product to trust to move them through their days.”

    In addition to North American success, Brooks achieved impressive third-quarter results in other regions. Revenue in the Asia Pacific – Latin America (APLA) area grew by over 30%, while in Europe, the Middle East, and Africa (EMEA), revenue increased by 10%, driven by a substantial 24% growth in direct e-commerce sales.

    Brooks experienced significant year-over-year growth in Germany and France, nearly tripling the total performance running footwear growth in each country. This resulted in market share gains of 2.2 points in Germany and 1.0 points in France for the quarter.

    Innovation Drives Increased Demand with Runners

    Brooks held half of the top 10 shoe styles at U.S. specialty retail for the fourth consecutive quarter with continued strong demand for the Ghost, Glycerin, Glycerin GTS, Adrenaline GTS, and Ghost Max.4 In September, Brooks posted more than 22% year-over-year footwear revenue growth in this discerning channel and outpaced the total market, which grew 7.9%.5

    Among core runners globally, Brooks was again voted the top brand for both Training and Race Running Shoe categories as reported in the recently released 2024 Running USA Global Runner Survey. In each category, Brooks was listed as the No. 1 choice by more than 20% of the 7,400 survey participants, 90% of whom ran at least thrice weekly.

    In September, Brooks activated a global launch of the all-new Glycerin Max, offering a high stack midsole featuring groundbreaking DNA Tuned, the next generation of nitrogen-infused foam created with a tuned dual-cell technique. With maximum cushioning for protection where you need it and GlideRoll Rocker technology for transitions, the highly anticipated shoe redefines a run experience that is both soft and springy. On its launch day in China, Glycerin Max was the No. 1 shoe sold on Tmall, China’s largest online retailer, while in the U.S. specialty channel, the $200 shoe gained a full point of market share during launch week.

    Brand Expands to New Audiences Around the World

    Two years following its entry into China with a digital-first strategy execution, Brooks celebrated the grand opening of a branded retail store in the bustling Shanghai metropolis in September. The new store signals brand acceleration in the hyper-competitive country, the second largest running market in the world. Brooks’ third-quarter revenue in China increased 70% year over year. That same month Brooks extended its Brooks Run Club digital loyalty program to EMEA, starting first in the U.K. With plans to expand to other countries, Brooks Run Club aims to engage the runners through exclusive promotions and reward games.

    In the U.S., Brooks announced new partnerships to introduce its brand to more people interested in performance gear. In the brand’s global headquarters city of Seattle, Brooks became the Official Off-Ice Performance Partner of the National Hockey League’s Seattle Kraken. Brooks will provide players, coaches, and staff with running footwear and apparel, and in future seasons, Brooks will create custom off-ice Kraken gear for runners and fans alike.

    In August, Brooks partnered with Extra Butter, the go-to streetwear destination in New York City’s Lower East Side, featuring exclusive Brooks Cascadia 18 sneakers designs. Earlier this month, runDisney announced a multi-year partnership naming Brooks the official running shoe of its popular runDisney race series. In 2025, Brooks will offer limited-edition themed footwear, official race tops, and more to runDisney participants, Club runDisney members, and Disney fans.

    Athletes Perform at Podium Levels Across the Globe

    Brooks’ investment in elite athlete development led to podiums on the global stage in the quarter. In August, Brooks Beast Josh Kerr earned an Olympic silver medal in the men’s 1500m in Paris. Later that month, Paralympics athlete Michael Roeger also earned silver in the men’s 1500m in the T46 category.

    In September, Kerr won the 5th Avenue Mile in New York City, defending his 2023 race title and breaking a 43-year-old course record. Meanwhile, Jess McClain, who became a Brooks athlete in March and was an alternate for the Paris 2024 Summer Olympics in both the women’s marathon and 10,000m, broke tape at the 2024 USATF 10 km Championships.

    On trails, Brooks celebrated remarkable achievements by athletes at the recent Ultra-Trail du Mont-Blanc (UTMB) ultramarathon events. Twenty-three Brooks athletes took on race challenges, leading to three podium finishes in the Experience Trail Courmayeur (ETC), a 15 km course with 1300 meters of elevation gain.

  • Más+ by Messi Expands Distribution Across the U.S.

    Más+ by Messi Expands Distribution Across the U.S.

    Lionel Messi is not just scoring goals on the soccer field—he’s now making waves in the hydration market with his new beverage, Más+ by Messi™. Following a highly successful online launch this summer, which saw the product sell out in under an hour, Más+ is now widening its U.S. distribution. Washington residents can find this next-generation hydration drink at Target, Fred Meyer, Haggen, Albertsons, and Safeway.

    “When Lionel Messi couldn’t find a hydration drink that met his needs, he went to work on his own. Today Messi expands U.S. distribution of Más+ by Messi™, a next-generation hydration drink created for everyone in every moment that calls for hydration. Because everyone deserves to feel like a champion in every part of their life.”

    What Makes Más+ Unique?

    Más+ by Messi Expands Distribution Across the U.S.
    Más+ by Messi™ delivers a balanced blend of electrolytes with 10 calories, natural flavors, no artificial sweeteners or colors, vitamins and more — and is available in select retailers nationwide in four sensational flavors named after inspirational milestones in Leo Messi’s life: Miami Punch, Orange d’Or, Berry Copa Crush, and Limón Lime League.

    Más+ by Messi™ promises “positive hydration” with a balanced blend of electrolytes, vitamins, and natural flavors, omitting artificial sweeteners, colors, and caffeine. Each 16.9oz bottle contains just 10 calories and 1g of cane sugar, making it a health-conscious choice.

    “The positive initial reaction to Más+ reinforces the consumer need for a hydration beverage that delivers more of the good with none of the bad,” said Rishi Daing, Executive Vice President of Más+ Next Generation Beverage Co.

    Flavors Inspired by Messi’s Milestones

    Each flavor of Más+ is inspired by significant moments in Messi’s illustrious career:

    • Miami Punch: A berry and pineapple blend, capturing the essence of Messi’s new home.
    • Limón Lime League: An homage to Messi’s UEFA Champions League victories, with a zesty citrus taste.
    • Berry Copa Crush: A mix of berry and cherry flavors, celebrating his Copa del Rey titles and World Cup win.
    • Orange d’Or: Offering a balanced citrus taste, this flavor celebrates Messi’s record eight Ballon d’Or awards.

    Washingtonians eager to taste Más+ can visit local retailers or purchase online at masbymessi.com.