Home

Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

By RETAILBOSSPosted on August 10, 2023 0 Comments

In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

Fashion

HOKA Offers Sneaker Performance to Empower New Runners

By RETAILBOSSPosted on February 25, 2023 0 Comments

HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

Business

Crocs Hits Record Annual Revenues of $3.6 Billion

By RETAILBOSSPosted on February 25, 2023 0 Comments

Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

Fashion

The Athlete’s Foot Hits Record Global Retail Earnings 2023

By RETAILBOSSPosted on February 25, 2023 0 Comments

The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

Fashion

Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

By RETAILBOSSPosted on February 25, 2023 0 Comments

Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

Fashion

Jenna Ortega Becomes Adidas New Brand Ambassador

By RETAILBOSSPosted on February 1, 2023 0 Comments

Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday. View this post on Instagram A post shared by Jenna Ortega (@jennaortega) VIEW the POST

10 Interesting Facts To Know about K-Swiss
K-Swiss, an iconic name in the sportswear industry, has a captivating history that spans over five decades. Established in 1966 by Swiss brothers Art and Ernie Brunner in Los Angeles, the brand has grown from a niche tennis footwear company into a globally recognized icon of athletic and lifestyle segments. The founders’ inspiration from their passion for skiing led to the creation of the world’s first all-leather tennis shoe.

Join us as we delve into ten fascinating facts about K-Swiss that highlight its journey from a tennis court favorite to a versatile brand celebrated worldwide. Whether you’re a long-time fan or new to the brand, here are ten fascinating facts about K-Swiss that highlight its journey:
1. Founded in 1966: K-Swiss was established in 1966 in Los Angeles by Swiss brothers Art and Ernie Brunner, who shifted to California to craft superior tennis footwear. They imported leather from Swiss manufacturer Kuenzli, thus the name K-Swiss.
2. Inspiration from Leather Ski Boots: The Brunner brothers were avid skiers. They took inspiration from leather ski boots, which supported aggressive side-to-side movements, to design their all-leather tennis shoe—The K-Swiss Classic.
3. First All-Leather Tennis Shoe: The K-Swiss Classic was the world’s first all-leather tennis shoe, launched in 1966. It swiftly gained worldwide acclaim for its performance on the court and its stylish presence off the court.
4. Popularity in the 1980s: K-Swiss cemented its place in the world of tennis during the 1980s. By the early 2000s, it had transitioned into the lifestyle segment, broadening its appeal.
5. Second Style—The Gstaad: K-Swiss launched its second style 20 years after the original Classic. In 1986, the Gstaad debuted, expanding the brand’s offerings.
6. Global Expansion: By 1991, K-Swiss had opened distribution channels in the UK and Europe, marking its international presence.
7. Innovative Designs: In 2010, K-Swiss introduced Tubes, a new shoe with dynamic tubular structures for foot cushioning and support, showcasing its continuous innovation in footwear technology.
8. Ownership by Xtep: In 2024, K-Swiss is owned by Chinese sportswear company Xtep International Holdings Ltd, which acquired it for $260 million from E-Land Footwear USA Holdings Inc.
9. Heritage and Values: K-Swiss pays homage to its founders’ hardworking spirit and the competitive nature of tennis. It stands committed, passionate, real, inviting, and as believers in potential.
10. Collaborations and Partnerships: K-Swiss has engaged in notable collaborations and multi-year partnerships, including a recent one with McLaren F1 Racing in 2022, reflecting its blend of heritage and modernity.
K-Swiss’s journey from its classic 1966 roots to its modern-day athletic and lifestyle extensions is a testament to its evolving legacy in the sportswear industry.
August 10, 2024

Resource

K-Swiss
10 Best Loewe Sandals for Spring/Summer 2024

Loewe has captured the fashion world’s attention with its unique offerings. Celebrities like Taylor Russell, Jamie Dornan, and Rihanna have famously donned Loewe, elevating its global stature. For Spring/Summer 2024, Loewe presents a stunning array of sandals, from elegant strappy styles to versatile platform choices, perfectly blending comfort with high fashion. Here are the 10 best Loewe sandals that are set to become your go-to pieces for the season.

Loewe Campo Waxed Round Toe Sandals

Reviewers love the unique waxed finish and comfy round toe design. These sandals strike a perfect balance between rugged and refined, making them a versatile addition to any wardrobe.

Shop now on sale from $1,221, now available for $888 on Cettire here

Loewe Toy Heeled Sandals

Fans appreciate the minimalist heel that adds a subtle height boost without sacrificing comfort. Ideal for day-to-night wear with its chic simplicity.

Shop now on sale from $996, now available for $725 on Cettire here

Loewe Buckle Detailed Open Toe Sandals

These sandals have been praised for the stylish buckle detail, which adds a fashionable flair to the classic open-toe design.

Shop now on sale from $1,358, now available for $662 on Cettire here

Loewe Petal Brush Ankle Strap Sandals

A favorite for their striking petal brush design and secure ankle straps.

Shop now on sale from $943, now available for $1,728 on Cettire

Loewe X Paulas Ibiza Raffia Flat Sandals

Perfect for a beach vibe, these raffia sandals are lauded for their lightweight feel and boho-chic style.

Shop now on sale from $873, now available for $636 on Cettire here

Loewe 105mm Petal leather sandals

These leather sandals are praised for their stylish 105mm heel and floral accents.

Shop now for $990 on Farfetch here

Loewe Toy 45mm leather sandals

The 45mm heel provides just the right amount of lift, while the sleek leather construction.

Shop now for $1,078 on Farfetch here

Loewe Logo-Plaque Slip-On Sandals

With a minimalist design and prominent logo plaque, these slip-ons are trendy and easy to wear.

Shop now for $693 on sale from $952 for Cettire here

Loewe Ease Toe Post Sandals

Reviewers commend these sandals for their ergonomic fit and stylish look.

Shop now for $540 on Cettire on sale from $1,098

Loewe Logo-Plaque Leather Flip Flops

An essential for any summer collection, these flip flops are loved for their straightforward design and subtle logo detail.

Shop now for $750 on Farfetch here

Loewe Toy Slip-On Mules

he toe post design offers both comfort and a sleek silhouette.

Shop now on Cettire on sale for $653 from $896 here

Loewe’s Spring/Summer 2024 sandal lineup has something for everyone, from elegant heels to casual flip-flops. Fashion reviewers are impressed by the blend of style and comfort across the collection. Whether you’re heading to the beach or dressing up for a night out, these sandals are your go-to choices.

August 7, 2024

Fashion
10 Most Popular Designer Slides For Summer 2024

Summer 2024 brings elegance and comfort with the most coveted designer slides. Whether lounging by the pool or heading out for a casual stroll, these top picks- all available on Farfetch– will keep your style on point. Celebrities like Gigi Hadid, Kendall Jenner, and Hailey Bieber are often spotted sporting these luxurious slides. We’ve also gathered some reviews to give you an idea of what people love about each pair.

Birkenstock Gizeh BS slides

Celebrity Spotted: Alessandra Ambrosio

Users rave about the contoured footbed that provides exceptional support and comfort all day long.

Shop now brand new on Farfetch for $299 here

K. Jacques Capri leather sandals

Celebrity Spotted: Kate Hudson

Reviewers appreciate the high-quality leather and craftsmanship, noting they only get better with age.

Shop now brand new on Farfetch for $214 here

Pucci Flipucci Fiamme-print sandals

Celebrity Spotted: Olivia Palermo

Customers love the colorful design and how it adds a fun touch to any summer outfit.

Shop now brand new on Farfetch for $780 here

Versace Alia flat sandals

Celebrity Spotted: Blake Lively

Fans highlight the intricate detailing and luxurious feel, making them worth every penny.

Shop now brand new on Farfetch for $289-$35o here

Valentino Garavani Fussfriend buckled sandals

Celebrity Spotted: Rosie Huntington-Whiteley

Shoppers love the combination of elegance and comfort, with the buckles adding a sophisticated touch.

Shop now brand new on Farfetch for $980 here

Simone Rocha Faux-Pearl Embellished Leather Sandals

Celebrity Spotted: Alexa Chung

Reviewers are thrilled with the unique faux-pearl details, making them a perfect statement piece.

Shop now brand new on Farfetch for $490-$1010 here

Hogan H660 leather sandals

Celebrity Spotted: Jennifer Lopez

Fans appreciate the sleek, modern design and how comfortable they feel, even after a full day of
wear.

Shop now brand new on Farfetch for $322 here

Gucci Double G thong-strap slides

Celebrity Spotted: Priyanka Chopra

Fans love the iconic Double G branding and the comfortable fit, ideal for both casual and semi- formal settings.

Shop now brand new on Farfetch for $595 here

See By Chloe Hana leather T-bar sandals

Celebrity Spotted: Emma Roberts

Users adore the T-bar design, making it a versatile choice for both day and night outfits.

Shop now brand new on Farfetch for $214 here

Jil Sander Cross-Over Leather Sandals

Celebrity Spotted: Charlize Theron

Customers note the exceptional comfort and understated yet elegant design, perfect for any summer occasion.

Shop now brand new on Farfetch for $562 here

August 7, 2024

Fashion

Friulane: From Peasant Shoe to Men’s Fashion Staple in 2024

Friulane shoes, locally known as ‘furlane’, ‘scarpet’, or ‘papusse’, originate from Friuli, Italy. These stylish slippers have a rich history dating back to the 19th century as a functional staple for Friulian farmers. Fast forward to 2024, and Friulane have become a men’s fashion must-have, embodying Italian craftsmanship and sophistication.

Shoe Origins

Born out of necessity, Friulane were first crafted by Friulian farmers using recycled materials like fabric scraps and bicycle tires. These shoes were not just durable but also incredibly practical. After World War II, Venetian gondoliers adopted them for their non-slip rubber soles, ideal for navigating boats. Over time, the nobility embraced them as elegant indoor slippers.

Friulane Iconic Design

Handmade Tradition: Primarily crafted in Friuli, these slippers are handmade using eco-friendly materials.
Materials: Wool felt and carefully selected fabrics for durability and comfort.
Design: They offer a snug yet elegant fit with a closed toe and thin sole.
Variety: Various colors and motifs are available, from classic blues and blacks to vibrant yellows and fuchsias.

Timeline of Friulane

Period	Milestone
19th Century	Friulane created by Friulian farmers using recycled materials.
Post-WWII	Adopted by Venetian gondoliers for non-slip soles.
Mid-20th Century	Gained popularity among Italian nobility as elegant indoor slippers.
Early 2000s	Brands like ViBi VENEZiA, Piedaterre, and Le Orsine revived the tradition.
2024	Became a men’s fashion staple, widely popular on social media platforms.

The 2024 Men’s Fashion Boom

In 2024, Friulane have burst onto the men’s fashion scene. Why? Their mix of comfort and style fits seamlessly with both casual and formal attire. Instagram and TikTok influencers are showcasing how versatile these slippers can be, from jeans to tailored trousers. Brands like Scarosso, ViBi VENEZiA, Piedaterre, and Le Orsine ensure each pair is a perfect marriage of heritage and modern aesthetics, making them globally accessible through high-profile stores and online platforms.

Conclusion

Friulane have traveled an incredible journey from the fields of Friuli to the forefront of men’s fashion. Their blend of tradition, craftsmanship, and style make them an irresistible choice for any wardrobe. Whether adding a touch of sophistication to a casual outfit or complementing formal wear, Friulane are the go-to shoes in 2024.

August 7, 2024

Business

UGG Shoe Size Conversion Chart: Kids to Women (2024 Update)
Several vital details must be known when converting kids’ shoe sizes to women’s shoe sizes for UGG boots to ensure a perfect fit.

UGG Kids to Women’s Size Conversion Chart

When finding the perfect UGG boot fit, size conversion is key. Convert big kids’ sizes to women’s by adding 1.5 to 2 sizes. For instance, a big kid’s size 5 typically aligns with a woman’s size 6.5 or 7. Below is a detailed table to help you convert sizes accurately from kids to women’s sizes.

Kids’ UGG Size Women’s UGG Size Foot Length (in) Foot Length (cm)

5 7 9.3 23.6

6 8 9.7 24.6

7 9 10.0 25.3

Quick Tips
- To convert kids’ UGG sizes to women’s, simply add 1.5 to 2 sizes.
- Due to sheepskin’s stretchability, size down slightly if you’re in between sizes is often recommended.
- UGG Classics tend to run large, so consider ordering a size down for a snug fit.
UGG Conversion Insights

Posts from the frugal
community on Reddit
1. A kid’s size 5 in UGGs matches a women’s size 7. For those who typically wear a US women’s size 8, a big kids’ size 6 is an ideal fit.
2. In UGG boots, a kid’s size 5 is equivalent to a woman’s size 7. This has been a tried and tested method for many, where users have reported that the children’s size 5 fits snugly for a woman’s size 7 and goes up to kids’ size 6, which means a woman’s size 8.
3. Additionally, for those who typically wear a US women’s size 8, a big kids’ size 6 would likely be a perfect match.
4. In the UGG Classic Collection, it’s advised to order a size down if you are at a whole size and a half-size down if you’re in between sizes because the styles tend to run large, and the sheepskin suede stretches with wear.
Notable Differences: Kids vs. Women
- One crucial aspect to consider is the difference in the construction of the shoes.
- Children’s UGGs have thinner soles than adult versions, affecting comfort and durability.
Final Tips
- Always use a reliable size conversion chart to match foot length to the appropriate shoe size.
- For the most accurate fit, consider the recommendations for the UGG Classics and be mindful of the thinner soles in kids’ UGGs.
Adhering to these conversion guidelines, you can confidently find the right UGG boot size for transitioning from kids’ sizes to women’s sizes. You can also check out UGG conversion shoe charts to do your own comparisons.
August 7, 2024

Resource
What is kids size 6 in women’s?
To convert children’s shoe sizes to women’s sizes, a general rule of thumb is subtracting about 1.5 to 2 sizes from the women’s size to determine the youth size. Therefore, a kid’s size 6 is roughly equivalent to a woman’s size 8. This conversion is standard across various brands and shoe charts.

Below is a comprehensive kids’ to women’s shoe size conversion chart to provide more precise insight:

Women’s Size Kids’ Size (Youth)

5 3

5.5 3.5

6 4

6.5 4.5

7 5

7.5 5.5

8 6

8.5 6.5

9 7

9.5 7.5

10 8

Pro tip: Always consult individual brand size charts when available.

To provide deeper clarity, here are some points from various sources:
1. According to Keen Footwear, a youth size 6 is equivalent to a women’s size 8.
2. FirstWalkers highlights the differences between children’s and adult shoe sizes while stressing the importance of proper shoe fit for developmental reasons.
3. Hibbett Sports also charts the conversion, noting that a woman’s size 8 corresponds to a kid’s size 6.
4. Sierra supports these findings and advises a simple conversion by subtracting two sizes to get the youth fit.
Accurate shoe sizing is crucial, especially when converting between kids’ and adults’ sizes. In addition to the general guideline, it’s always good to measure feet directly to account for any brand-specific variations or foot length differences. Finally, referring back to multiple sources will ensure the most accurate shoe sizing, as conversions might vary slightly.
August 7, 2024

FAQ
TikTokers Love These Jeffrey Campbell Ballet Flats

In the summer of 2024, Jeffrey Campbell’s Mary Jane flats garnered significant attention. The Mary Jane silhouette, characterized by its schoolgirl nostalgia, has been revolutionized by contemporary designers who have played with fabrics, colors, and proportions to keep the look fresh and exciting.

Among the standout varieties are the Dancerina Mary Jane Flat, popular amongst TikTok influencers and the Mesh Mary Jane Flat, part of Jeffrey Campbell’s collection. These uniquely merge the classic Mary Jane style with the trending mesh material. Mesh’s lightweight and breathable nature makes it ideal for summer, allowing wearers to stay cool without sacrificing style.

@jackienap The perfect ballet flat / mary jane from Jeffrey Campbell!!!! #fallshoes #fashiontok #fypシ ♬ original sound – Jackie Napolitano

The color palette for Mary Jane flats in 2024 varies broadly, offering something for every taste. Whether you favor the understated elegance of black mesh or the playful appeal of pastels and bright hues, a spectrum of options is available.

@claudialijohnson If you dont own these what are you doing @Jeffrey Campbell #balletflats #fallshoes #faahiontiktok #style #personalshopper ♬ original sound – Claudia

These shoes are perfect for pairing with everything from casual jeans to more polished summer dresses, making them a versatile addition to any wardrobe.

Ready to transform your summer look? Click through to explore the collection and add a touch of Jeffrey Campbell magic to your wardrobe.

Jeffery Campbell Dancerina Mary Jane Ballet Flats

Shop now on Nordstrom for $89.98 in black here

Jeffrey Campbell Mesh Mary Jane Flats

Shop now on Nordstrom for $49-$109 on select styles here

Jeffrey Campbell continues to push the boundaries of contemporary style, inspired by the vibrant energies and inspirations of their intimate team based in Los Angeles. Though a small company with only 12 employees, has made a significant impact through its youthful and edgy designs that often draw from vintage aesthetics.

August 7, 2024

Shoes

Jeffery Campbell
Crocs Mega Crush Matte Sandals Is Back In Stock (Pink Edition)

Exciting news for all Crocs enthusiasts! The coveted Crocs Mega Crush Matte Sandal (in pink) is back in stock and now available on Crocs.com. Missed out on them before? Now’s your chance to snag a pair of the most stylish and comfortable sandals on the market.

Launched in early 2022 as part of the KarolG collaboration, the Mega Crush Line quickly became a fan favorite. These sandals feature an exaggerated 2.5-inch platform and an innovative design that adds a futuristic touch to your wardrobe.

@haveagoodrea @crocs made the cutest platform sandals ever 😭💕 #megacrush #crocs #crocsgang ♬ im obsessed – ❤️

But what makes these sandals truly special? The Mega Crush Matte Sandal features a trendy two-strap upper and a secure backstrap, ensuring a snug fit. The updated and enhanced rubber tread provides better grip and durability, making them perfect for everyday wear. The glossy details on the matte platform add a youthful, trendy jelly effect, making these sandals a must-have for anyone looking to add a bit of sparkle to their step.

@itsjdevinci The croc mega crush sandals in pink are so cute. #crocs #megacrushcrocs #megacrushsandal #crocsmegacrush #crocsmegacrushsandal ♬ original sound – jdevinci

Comfort is unparalleled thanks to Crocs’ proprietary Croslite™ material, which makes them lightweight, flexible, and provides 360-degree comfort. They are waterproof and easy to clean, perfect for beach trips or casual outings. Customize with Jibbitz™ charms to add a personal touch!

Rated highly by satisfied customers, the Mega Crush sandals fit large, so sizing down is recommended. Many have praised their retro 90s vibe and versatility, easily dressed up or down.

Popular among millennial moms, these sandals are a hot topic in many Facebook groups. Don’t miss out on these stylish sandals!

Crocs Mega Crush Matte Sandal

Shop the restock on Crocs for $69.99 here in pink

Head over to Crocs.com and grab your pair before they sell out again. Trust us; they are 100% worth it.

So what are you waiting for? Click the links above and add the Crocs Mega Crush Matte Sandal to your collection today!

August 7, 2024

Fashion
Dior B27 Low-Top Sneakers Before They’re Gone for Good
So, you’ve been eyeing the iconic Christian Dior B27 Low-Top Sneakers but missed the latest drop? We feel your pain. These Dior beauties, celebrated for their sleek design and unparalleled craftsmanship, don’t stay on shelves for long. But don’t despair just yet, because there’s still a way to get your hands (and feet) on these coveted kicks.

The B27 Low-Top from Dior Hype

First off, let’s discuss why these sneakers are such a hot commodity. The B27 Low-Top Sneakers have redefined luxury streetwear with their blend of premium materials, elegant design, and the perfect splash of sporty flair. They’ve become a must-have for sneaker enthusiasts and fashion lovers alike. It’s no wonder they sell out faster than you can say “add to cart.”

Where to Find Them Now

But here’s the good news: you can still find these gems pre-owned on trusted luxury resale platforms. We’ve scoured the web to ensure you don’t have to, and here’s where you can snag a pair:
- Cettire: This platform is a treasure trove for fashion lovers searching for sold-out items. Check out their Dior B27 Low-Top Sneakers listings and click away.
- Rebag: Known for its authenticated luxury items, Rebag offers an impressive selection of pre-owned footwear. Browse through their Dior B27 Low-Top Sneakers collection to find your size and favorite colorway.
- The Luxury Closet: For another reliable source, The Luxury Closet has got you covered. Their Dior B27 Low-Top Sneakers inventory frequently updates, so you never know what hidden gems you might find.
Find Christian Dior Homme B27 Low-Top Sneakers

Shop them pre-owned on Cettire for $1,233 here in brown.

Shop them pre-owned on Cettire for $1,212 here in white

Shop them pre-owned on Rebag for $600 here in neutral

Shop them pre-owned on The Luxury Closet for $638 here in grey

Shop them pre-owned on Rebag for $735 here in Pink

Shop them pre-owned on Cettire for $1,057 here in Charcol

Ready, Set, Shop!

Don’t miss this chance to rock the B27 Low-Top Sneakers still. Click those links and start your search before someone else beats you to it. Happy sneaker hunting, and may the odds be ever in your favor!

For more tips on where to find sold-out luxury items and the latest trends, stay tuned to FootwearMagazine.com.
August 7, 2024

News

Dior
Why did Birkenstock stop selling on Amazon?

Ever wonder why you can’t find your favorite Birkenstocks on Amazon anymore? Let’s explain in a way that’s both clear and relatable.

The Counterfeit Crisis

In 2017, Birkenstock decided to pull out of Amazon, and it all boiled down to one major issue: counterfeits. The rise of fake Birkenstock products on Amazon damaged the brand’s reputation. Despite numerous efforts, Amazon failed to combat the tide of counterfeit sellers mocking up fake versions of Birkenstock’s beloved footwear.

Taking a Stand

David Kahan, CEO of Birkenstock USA, took a stand by terminating sales through Amazon. He highlighted this in a stern letter, warning customers with a “BUYER BEWARE” message. The company was adamant that counterfeiters were undermining their brand and that products purchased through unauthorized sellers like Amazon didn’t carry their consumer warranty.

A Strategic Shift

Leaving Amazon wasn’t just a defensive move but part of a larger strategy. Birkenstock refocused its efforts on direct-to-consumer sales through its own website and trusted, authorized retailers. This strategic pivot didn’t just protect the brand—it supercharged its growth. In 2022, Birkenstock’s new approach led to a remarkable sales increase, bringing its net sales to $437.4 million. The “Louisvuittonization” of Birkenstock emphasized premium quality and exclusivity, further strengthening the brand.

Looking Forward

By pulling out of Amazon, Birkenstock ensured that customers get the real deal every time. They maintained control over their product’s authenticity and quality, bolstering consumer confidence. Today, when you purchase directly from Birkenstock’s website or an authorized retailer, you can trust your shoes’ authenticity and comfort.

In summary, Birkenstock’s exit from Amazon was a bold and necessary move to protect its brand from counterfeit dilution, which enabled it to thrive in a more controlled and direct sales environment.

August 6, 2024

Business