Lacoste Marks Fondation Lacoste’s 20th Year With a Coach and Mentor Programme
Fondation Lacoste is marking its 20th year with a programme honouring coaches and mentors, including an event with Venus Williams and First Serve in Miami.
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VEJA and Jelly Mallow Return With Two Small Esplar Styles
The second VEJA x Jelly Mallow collaboration adds two children’s Small Esplar sneakers, alongside two Small Volley styles, in four colorways.
Baffin Backs Documentary on Connor Emeny’s Seven-Continent Iron-Distance Challenge
Baffin is the presenting sponsor of Chasing Antarctica, a documentary about Connor Emeny’s effort to complete an Iron-distance triathlon on all seven continents.
adidas Canada Adds Montreal Canadiens and Cole Caufield to Its Hockey Platform
adidas Canada has become the Montreal Canadiens’ official athletic apparel and footwear partner and signed winger Cole Caufield to a multiyear ambassador deal.
PUMA Names ANTA Executive Dennis Tao Chair of Its Supervisory Board
PUMA has elected ANTA executive Dennis Tao as supervisory board chair and appointed Jeanne Huang as a board member, with both terms running through the company’s May 2027 AGM.
Salomon Para-Team Athletes Finish 74km Mascareignes Together
Aurélien Guého and Julien Veysseyre completed Réunion Island’s 74-kilometre Mascareignes together, using trail prostheses co-developed by Salomon and Hopper.
hummel, ALIS and DBU Bring Danish Football and Street Culture Together
Echoes of Denmark brings ALIS into the national-team kit, with match shirts for Denmark’s men’s and women’s teams and a wider pre-match collection launching October 22.
adidas Originals and Willy Chavarria Launch adiSignature Sweats
The new adiSignature line reworks adidas Originals staples in heavyweight fleece, with the first collection arriving October 23 across adidas channels and select retailers.
PUMA and McLaren Rework James Hunt’s Racing Boots in a Speedcat Mid
The ML Speedcat Mid JH brings James Hunt’s 1970s racing-boot story into PUMA and McLaren’s wider collection of apparel and accessories.
How Air Jordan Changed the Sports Footwear Landscape
From a bold 1985 basketball shoe to a global business, Air Jordan reshaped athlete endorsements, sneaker design and the culture around sports footwear.
SQAIRZ Gives Its Pickleball Shoe a Dill Pickle Makeover
The Dill Pickle Limited Edition pairs a pickle-inspired green design with court-focused features for lateral movement, traction and fit.
RaKai’s First Under Armour Sneaker Turns a Livestream Into a Product Launch
RaKai’s $155 UA Arc 96 “25XX” connects a fan-assisted design process with a retail release.
Under Armour and Feng Chen Wang Bring Their UA Flare Collaboration to China
The October 14 Shanghai presentation was followed by limited footwear availability in the city, with Atlanta to follow in early November.
NikeSKIMS Adds Sherpa Layers and New Rift Satin Colors for October
NikeSKIMS’ October 22 collection pairs new outerwear materials with University Red and Shadow Brown Rift Satin footwear.
Nike and the Virgil Abloh Foundation Bring “The Codes” to New York
The Shed exhibition opens December 10, with nearly 1,000 objects spanning Abloh’s creative practice and Nike partnership.
Nike’s Doernbecher Freestyle 22 Gives Six Patients New Footwear Canvases
Announced October 16, the six-design collection debuted at auction in Portland before a planned U.S. retail release this winter.
Pharrell and adidas Set October 24 Release for Red and Storm Jellyfish Sneakers
The two VIRGINIA Adistar Jellyfish colorways arrive as one global release, priced at $300 per pair.
adidas Connects Stan Smith Archives With New Footwear at Shanghai’s “Future of Three”
The Shanghai program combines a Stan Smith residency, Spring/Summer 2027 previews and Y-3’s first runway presentation in China.
ASICS Positions GEL-SLOWCUSH for Easy and Recovery Runs
ASICS introduced GEL-SLOWCUSH in Japan on October 8, pairing FF LUXE PLUS foam with a lighter PureGEL PLUS insert for easy and everyday running.
Prada Linea Rossa Footwear Supports Diego Poncelet’s 151.83 km/h Skateboard Record
Prada Linea Rossa developed bespoke shoes and gloves for downhill skateboarder Diego Poncelet, whose 151.83 km/h run on a closed Québec road set a standing-position speed record.
Decathlon to Open Its First Cork Store on October 16
Decathlon’s first Cork store opens October 16 at Douglas Village Shopping Centre, bringing a multi-sport assortment and Click & Collect into a Tesco location.
Real Madrid, adidas and FARM Rio Launch Brazil-Inspired Collection
Real Madrid, adidas and FARM Rio’s new apparel collaboration pairs the club’s identity with the Brazilian label’s botanical prints and takes inspiration from Rio’s altinha beach game.
Golden Goose and Disney Set October 13 Global Launch With Store Events
Golden Goose and Disney will launch their collaboration on October 13, with co-creation workshops and live illustrations planned at 19 stores worldwide.
lululemon Brings Footwear Into New Product Chief’s Remit
lululemon will bring footwear, design, merchandising, product innovation and materials science together under incoming President and Chief Product Officer Maggie Gauger, effective October 26.