Más+ by Messi’s Trick Shot Challenge Offers Fans a Shot at Glory

With a viral challenge, explosive growth, and a chance to meet the GOAT, Más+ by Messi is redefining what it means to hydrate like a champion. Lionel Messi fans, your moment has arrived! To celebrate its nationwide debut, Más+ by Messi®, the hydration beverage founded by the football icon, is launching its first-ever “Trick Shot Challenge.” This exciting contest invites fans to show off their most creative trick shot on Instagram or TikTok for a chance to win big—including a once-in-a-lifetime opportunity to meet Messi himself.

Rishi Daing, Executive Vice President, Más+ Next Generation Beverage Co., said: There's been a tremendous response and interest for Más+ by Messi, and the importance of hydration and demand for quality ingredients is prevalent. We've significantly expanded distribution and taken Más+ by Messi availability from a dozen states to nationwide. Now, fans across the entire country can try the beverage that's setting a new standard for the hydration category with its unrivaled taste.

A Hydration Revolution Goes Nationwide

In less than a year, Más+ by Messi has made a splash in the beverage world, with 5.5 million units consumed and an impressive 85.4% month-over-month sales increase. This innovative drink delivers hydration without compromising on taste, featuring a blend of electrolytes, vitamins, and antioxidants. With natural flavors, no artificial sweeteners or colors, and no caffeine, Más+ by Messi is crafted for everyone—athletes and fans alike.

Now available in over 27,000 stores across the U.S.—including Walmart, Target, Albertsons Safeway, Dick’s Sporting Goods, and online at Amazon and masbymessi.com—fans everywhere can finally get their hands on Messi’s signature beverage.

Messi’s Trick Shot Challenge: How to Enter

Think you’ve got what it takes? Here’s how to join the fun:

• Take Your Shot: Now through June 30, post your trick shot video on Instagram or TikTok. Place an empty bottle of Más+ by Messi (or any item you choose) on a flat surface—net, post, rim, tee, you name it—and knock it off using a ball or any creative method.
  
• Pro Tip: A trick shot is all about unusual or difficult maneuvers—let your creativity shine!
  
• Hashtags: Use #OneShotToMeetMessi and #MasbyMessiContest, and tag @masbymessi.
  
• Get Creative: Entries will be judged on creativity, flair, technique, and storytelling. Videos must be no longer than 45 seconds.
  
• One Shot to Meet Messi: Only one entry per person, so make it count! Messi will be watching—and might even repost his favorites.
  

The Rewards

• Grand Prize: The most creative trick shot wins a trip for two to Miami to attend a soccer match and meet Inter Miami CF Forward Lionel Messi.
  
• 15 First Prize Winners: Each will receive an exclusive Más+ by Messi “Hydration Station”—a stainless-steel rolling cooler and a one-year supply of Más+ by Messi.
  

Messi’s Message to Fans

Leo Messi said: I am honored to have a hydration beverage people are enjoying and giving great feedback on. To see the product on store shelves nationwide is an accomplishment we are proud of. Now, people across the U.S. can have quality ingredients and great taste in any moment that calls for hydration. I hope everyone can celebrate with us and have fun sharing their best trick shot in the challenge. I can't wait to see the submissions and meet the winner.

The national rollout comes as the hydration beverage market experiences significant growth, fueled by demand for functional drinks. A recent study by Más+ by Messi found that 58% of Americans feel dehydrated, often because they forget to drink enough. One in three agree it would be easier to stay hydrated if there were more or different options, with taste, price, and low sugar content topping the list of priorities.

To buy online or find Más+ by Messi at a retailer near you, visit masbymessi.com.

Disclaimer: Footwear Magazine is not affiliated with contests, challenges, events or endorsers of, information on our website is shared only for news, opinion and commentary purposes.