New Balance Adds Red Sox Starter Garrett Crochet to Its Baseball Lineup

New Balance is adding another high upside arm to its baseball roster, signing Boston Red Sox left hander Garrett Crochet to a multi year endorsement deal that links the emerging ace to the brand’s growing on field footprint.

A Rising Arm For a Deeper Roster

Crochet is framed as a standout left handed pitcher and a key part of Boston’s rotation heading into the 2026 season, with New Balance positioning him alongside a core group of star athletes driving its baseball category. The move follows the brand’s recent focus on dynamic, marketable players who can carry both on field performance stories and wider cultural visibility, particularly as it builds out product lines tied to its roster.

“New Balance stands out not just because of the quality of their gear, but how deeply they stay rooted in the communities that support the game,” said New Balance athlete Garrett Crochet. “Their momentum in baseball, from the global stage to the Boston community, is something I’m excited to be part of. I can’t wait to take the field in New Balance this season.”

New Balance already counts names like Shohei Ohtani, Francisco Lindor, and Cal Raleigh among its global baseball ambassadors, and bringing Crochet into that group fits a pattern of backing players seen as tone setters for their franchises. By highlighting Crochet’s role as an Opening Day starter in Boston, the company is signaling that this is not a fringe signing but a bet on a pitcher expected to be front of rotation relevant in a major media market.

What Crochet Brings to the Brand

New Balance points to Crochet’s competitive edge on the mound and his work ethic off it, aligning him with its broader messaging around craft, preparation, and consistency. While specific quotes are reserved for the official release, the tone echoes how the brand has talked about other baseball signings: as collaborators in storytelling around everyday work, not just highlight moments.

“As a brand rooted in Boston, Garrett joining the New Balance means a lot to us,” said Evan Zeder, Senior Director of Sports Marketing, Baseball. “He’s an elite talent who continues to throw harder and pitch more confidently as he settles into the rotation as a true frontline starter. He’s becoming one of the most dominant starters in baseball and we’re excited to welcome him to the New Balance family.”

For Crochet, the move marks a switch from his previous footwear partner and gives him access to New Balance’s latest baseball silhouettes, including lines like the 3000 and 4040 franchises that are now standard across MLB clubhouses. Social posts around the announcement lean into his role in Boston and his profile among pitchers, positioning him as another on field proof point for New Balance’s cleat technology and design direction.

Tying Into New Balance’s Baseball Strategy

The signing lands in the context of a broader baseball push for New Balance, which recently introduced its International Baseball Pack and has used its athlete roster to spotlight national and regional stories across the sport. That pack features country inspired colorways on signature models for players like Lindor and Ohtani, and Crochet’s addition expands the brand’s storytelling from global heritage to a more rotation focused, pitching driven narrative.

​From a business perspective, adding a young front line starter in Boston reinforces New Balance’s focus on high visibility clubs and players at a time when the baseball footwear market is looking to premium, performance first models as a lever for growth. The partnership also serves as another data point in how the company allocates endorsement spend: targeting athletes with both statistical upside and strong regional followings that can translate into product demand around key retail and DTC launches.

On Field Product Focus

Although the press release does not lock Crochet to a single cleat franchise, it situates him squarely within New Balance’s performance ecosystem, which has emphasized cushioning, stability, and lightweight construction in its latest baseball lines. For a power leaning left hander expected to log heavy innings, those design cues tie directly back to durability and comfort over a long season, themes New Balance regularly highlights with its pitching ambassadors.

Fans can expect to see Crochet in New Balance cleats and turf models throughout the 2026 campaign, with the brand likely to feature him in future campaign photography and content alongside its top tier baseball names. For players, collectors, and industry watchers, the deal is another sign that New Balance is intent on owning a larger share of the diamond conversation by locking in impact talent early in their prime years.