
Al Jazira and New Balance Begin Three-Year Partnership in Abu Dhabi
Al Jazira Sports and Cultural Club has signed a three year partnership with New Balance. The global sportswear…
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Al Jazira Sports and Cultural Club has signed a three year partnership with New Balance. The global sportswear…

Six retro sneakers reveal two very different directions for 2026: layered Y2K runners and slim archival track shoes. We compare their shapes, official specifications, and current prices.

JJJJound and New Balance are treating the launch of the new 1890 not as a standard drop. Instead,…

New Balance is using its latest Miu Miu capsule with Coco Gauff to push further into fashion-led territory,…

New Balance and FC Porto’s 2026–27 away kit leans into the club’s roots while staying locked into modern…

The return of Sézane x New Balance is another clear sign that quiet luxury now shapes how the…

Stone Island and New Balance link up again with the ABZORB 1890, a trainer that ties archival references…

New Balance is adding serious engine to its global football roster, announcing the signing of U.S. midfield standout…

Sashiko Gals, the Tokyo based collective of embroidery artists, unveiled a new custom New Balance 993 project in…

New Balance officially unveiled the KAWHI V on April 8, the fifth signature shoe in Kawhi Leonard’s line…

New Balance Baseball brought its World Baseball Classic collection to Miami’s Design District with an immersive pop up…

Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,…

A Paris based run culture account teased a LEGO x New Balance FuelCell SuperComp Elite v5 collaboration on…

New Balance has signed Djed Spence, the 25 year old Tottenham Hotspur fullback and England international, as its…

New Balance has officially entered the U.S. football cleat conversation at scale, introducing its new Rev X and…

New Balance is adding another high upside arm to its baseball roster, signing Boston Red Sox left hander…

The global sports apparel market is on track to grow from $243.80 billion in 2025 to nearly $383.88…

Marathon season remains one of performance retail’s most reliable revenue drivers, with demand shifting toward carbon plated innovation…

In 2026, “sustainability strategy” is no longer a brand story. It is a measurable operating system: materials that…

In performance footwear, ‘innovation’ is no longer just foam chemistry or carbon plates. The real competitive edge is…

Over the last decade, the footwear industry has undergone a quiet but fundamental reset. What once functioned as…

Over the last five years, men’s athlete endorsements have undergone a quiet but consequential reset. The most valuable…

Over the last five years, women’s sports have shifted from a marketing add on to a primary growth…

Footwear remains one of the least transparent categories in fashion and athletic apparel. Its core drivers such as…