Omni Hotels and Peter Millar Announce Exclusive Lifestyle Partnership with Debut Custom Suites in California and Texas

Omni Hotels & Resorts and Peter Millar announced an exclusive lifestyle partnership on April 10, marking Omni’s first brand wide designer collaboration and Peter Millar’s first venture into hospitality. The partnership debuts with custom Peter Millar Suites at Omni La Costa Resort & Spa in Carlsbad, California, and Omni PGA Frisco Resort & Spa in Frisco, Texas, with a further expansion planned through a first ever Peter Millar Coffee Shop at the forthcoming Omni Raleigh Hotel.

The Suites

Each Peter Millar Suite is built around the brand’s distinct design sensibility — layered textures, tailored finishes, and a neutral palette evoking understated luxury. At La Costa, the design draws on coastal California influences; at PGA Frisco, the suite blends contemporary Texas elegance with the brand’s sport and leisure heritage. Bespoke touches include exclusive cashmere blankets inspired by Peter Millar’s early sweater designs, custom pool table felt in a signature plaid print, Phillip Jefferies’ Rivets wallcoverings with chrome accents nodding to denim hardware, branded bath robes and golf bags, putting greens, Transparent Turntables with curated playlists, and Ratio Eight coffee machines featuring a special Peter Millar blend from Black & White Coffee Roasters.

A Coffee Concept in Raleigh

Expanding the partnership beyond accommodations, a first-ever Peter Millar Coffee Shop will open at the upcoming Omni Raleigh Hotel, set to debut in late 2028. The shop will feature offerings from Black & White Coffee Roasters, a local Raleigh favorite, and a custom Peter Millar medium dark roast blend delivering notes of mixed berries and chocolate. The Raleigh location holds particular significance: it is the city where Peter Millar was founded, making the coffee shop a homecoming of sorts for the brand.

What Both Brands Said

Michael Innocentin, Chief Marketing Officer at Omni Hotels & Resorts, said, “This partnership reflects the exciting union of two brands built on the foundations of heritage, quality and timeless style.”

The collaboration positions Peter Millar, founded in 2001 and known for its premium golf, sport, and resort apparel, inside an upscale hotel network of over 50 properties across the US and Canada, giving the brand consistent exposure among affluent leisure and golf travelers who represent its core consumer.