On is entering football with a new boot platform built around its LightSpray technology and a partnership with Kylian Mbappé.
The move extends the Swiss brand’s performance focus into one of sport’s largest global categories. Mbappé will contribute to product development and serve as a global ambassador, while Thierry Henry is joining On as director of football.
On has also identified Sydney Schertenleib as part of its football athlete group. The company is positioning the launch around lightweight engineering and athlete-led development as it builds a new football business.
The entry gives On a direct route into football culture, from professional competition to the street-level game that has helped make the category a global style platform.
