On Tops CHF 900 Million in Quarterly Sales as Direct Retail Grows
Quarterly revenue reached CHF 931.4 million; On raised its underlying gross-margin outlook while separating the effect of U.S. tariff refunds.
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On x Sky High Goods Introduces Cloud Low WP SHG for November 5 Launch
The waterproof low-cut shoe joins a farmer-tested workwear collection, with a campaign photographed by Jack Davison.
LOEWE and On’s FW26 Collection Introduced Cloudsolo Hiker and Cloudtilt Cosmic
The October 15, 2026 collection launch paired two new footwear styles with a campaign featuring three artists.
On Cloudsurfer 3: October 2026 Retailer Debut, Global Launch in Early 2027
On’s announced rollout separates an October 1, 2026 specialist-retailer pre-launch from a wider global launch planned for early 2027.
On Connects CleanCloud and Circularity at London’s Blue Earth Summit
The brand’s summit recap links material innovation, factory conditions and repair services with its ambitions for scale.
On Opens Its First Austrian Store in Vienna
On has opened its first Austrian store at Neubaugasse 20 in Vienna, bringing footwear, apparel and local community programming into a 230 square meter space.
On Enters Football With LightSpray Boots and Kylian Mbappé
On is entering football with LightSpray boot technology and a new partnership with Kylian Mbappé.
On Opens Its First UAE Store as Premium Performance Retail Accelerates Across the Gulf
On is not treating Dubai as just another pin on a map. With its first United Arab Emirates…
Erewhon Steps Into Sports With New On Partnership and Wellness Community
Erewhon is stepping firmly into the sports world, teaming up with Swiss performance brand On on a multi-year…
On Running Posts Record Q1 2026 Sales with Strong Profit Growth
On has kicked off 2026 with its strongest quarter ever, delivering record net sales and profitability while staying…
On Expands China Presence with Largest New Shenzhen Flagship Store
On Plants Its Flag In Shenzhen With Its Largest China Store Yet. The On Shenzhen flagship store marks…
On Running Brings Its 15th U.S. Store to Boston’s Back Bay Ahead of the Marathon
On Running, the Swiss performance sportswear brand opened its first Boston store on April 15, 2026, located at…
On Running Releases Its First Zendaya and Law Roach Co Created Collaboration, ‘Shape of Dreams’ on April 16
On and Zendaya unveiled their first co created collection of footwear and apparel on April 9, built in…
On Turns Hong Kong’s Avenue of Stars into a ‘Real Energy’ Track for the Cloudmonster 3 Launch
On has turned Hong Kong’s Avenue of Stars into a neon green run lane for the local launch…
On Shifts to a Co CEO Model With Its Own Founders at the Top After a Record CHF 3 Billion Annual Sales
On is pulling its founders back to the very center of day to day decision making, shifting to…
On Launches Real Energy Campaign For The Next Generation Of Cloudmonster
On is rolling out a new Real Energy global campaign to launch the next generation of its Cloudmonster…
On Turns To 32 Robots In Busan South Korea To Rewrite Its Supply Chain
On is using a new robot run factory in Busan, South Korea to rethink how performance footwear is…
Top 10 Performance Brands Expanding into Technical Footwear
Over the past five years, footwear has emerged as one of the most strategically important growth categories across…
On Running Steps Into Women’s Activewear Challenging Lululemon’s Legging Dominance
On Running moved into one of activewear’s most contested categories in early 2026, launching its SenseTec Studio Tights,…
Outopia Secures Series B Funding to Push Its Trail Running Roots Into a Broader Outdoor Lifestyle Brand
Outopia, a young Chinese outdoor performance brand founded in 2021, has secured a new Series B funding round…
The Top 10 Marathon Shoes
Marathon season remains one of performance retail’s most reliable revenue drivers, with demand shifting toward carbon plated innovation…
The 10 Footwear Brands Setting the Industry Standard For Sustainability
In 2026, “sustainability strategy” is no longer a brand story. It is a measurable operating system: materials that…
How On Swiss Performance Is Reframing Sustainability for Today’s Retail Reality
At On Running, sustainability has moved beyond positioning and into operations. It now functions as infrastructure, shaping how…
The Top 10 Footwear Brands Leading Textile Innovation
In performance footwear, ‘innovation’ is no longer just foam chemistry or carbon plates. The real competitive edge is…