On Turns Hong Kong’s Avenue of Stars into a 'Real Energy' Track for the Cloudmonster 3 Launch

On has turned Hong Kong’s Avenue of Stars into a neon green run lane for the local launch of the Cloudmonster 3 series, using a nine day Real Energy takeover to plug the shoe directly into one of the city’s most scenic routes. The activation treats the promenade as both a test track and an outdoor showroom, blurring the line between everyday training ground and branded experience.

Avenue of Stars, Reimagined as a Run Track

For the takeover, the full 300 plus meter stretch of the Avenue of Stars that connects into Tsim Sha Tsui’s popular harbourfront running route has been overlaid with a fluorescent green Real Energy strip and directional markings. Runners can follow this temporary track against the backdrop of Victoria Harbour and the skyline, turning a familiar route into a clearly defined Cloudmonster 3 test lane.

Signage, ground graphics, and wayfinding all carry the Real Energy banner, effectively turning the promenade into a live billboard that moves with each passing run group and commuter. It is a simple intervention, but one that reads loudly in photos and social clips: this is On’s territory for the week.

Real Energy Experiential Hub

Alongside the track, On has built a Real Energy experiential space on the promenade, a metallic, futurist styled pop up where runners can check in before or after runs. Inside, visitors can test the Cloudmonster 3 series, chat with staff about fit and tech, and cool down while taking in views of the harbour.

The space is also wired for content and discovery. QR codes unlock bespoke Real Energy mixtapes produced with local electronic collective Social Club Series, with playlists tuned to different training tempos so runners can literally sync their stride to the Cloudmonster 3’s intended use cases. It is an activation built as much for headphones and phones as for shoe try ons.

Cloudmonster 3, Three Ways

The Hong Kong launch spotlights three Cloudmonster 3 variants, each aimed at a different type of runner and session.

Cloudmonster 3: the everyday daily trainer, updated with a triple layer CloudTec cushioning system and Helion foam for a more responsive, rolling ride on regular runs.
Cloudmonster 3 Hyper: built for long distance training, pairing that same rolling geometry with a more propulsive, max cushion feel for higher mileage days.
LightSpray Cloudmonster 3 Hyper: a speed tuned option for elite level workouts and race pace efforts, using LightSpray tech to strip weight while maintaining cushioning.

The Avenue of Stars activation lets runners cycle through at least the Daily Trainer and Hyper variants in real conditions, rather than on a short in store treadmill loop. That in use testing piece is central to how On is framing the Cloudmonster 3 as not just a big stack statement, but a serious tool across a full training cycle.

Community Runs and Local Scene

On has layered community into the takeover through Real Energy runs with Hong Kong run clubs, including Harbour Runners and other local groups who regularly use the Tsim Sha Tsui waterfront. Participants can sign up via partner clubs, test Cloudmonster 3 pairs on the reimagined track, and experience the mixtapes and hub together as a pack.

For a city where running culture is tightly linked to harbourfront paths and night time skylines, the Avenue of Stars is a symbolic and practical choice. The Real Energy strip sits inside a flow of tourists, commuters, and dedicated runners, giving On reach well beyond its existing audience.

Why this Matters

For On, the Cloudmonster 3 launch in Hong Kong shows how the brand is willing to invest in physical, city scale experiences that match the energy of its product storytelling. Turning the Avenue of Stars into a Real Energy track turns a tech message about triple layer CloudTec into something you can see, share, and run on, all in one place.

The activation reinforces a broader trend: performance brands turning iconic city backdrops into temporary run labs, using real streets and promenades as the testing ground for their latest flagship models. In this case, Cloudmonster 3’s Real Energy story is literally written into the pavement along one of Hong Kong’s most photographed routes.