Puma and McLaren Racing have launched their first-ever Replica Collection, a fan facing apparel line that mirrors the race day gear worn by drivers and crew across both the McLaren Mastercard Formula 1 Team and the Arrow McLaren IndyCar Team.
The collection rolled out in two phases, starting February 2, with full global availability confirmed from March 2, marking the most expansive fan gear push in the Puma McLaren partnership to date.
A new fan tier
Until now, McLaren’s on track aesthetic lived primarily in team issued gear not accessible to consumers at scale. The Replica Collection changes that, offering fans a direct connection to the team’s race day look across both F1 and IndyCar, a dual series approach that extends McLaren’s reach into the American motorsport market through Arrow McLaren.
Papaya and black throughout
The collection is built around McLaren Racing’s signature papaya and black color identity, applied across classic silhouettes. Key pieces include the Replica Polo, Tee, Bomber Jacket, Softshell Jacket, Hoodie, Sweat, BB Cap, Team Beanie, and driver-specific caps for Lando Norris and Oscar Piastri. The Bomber Jacket received a focused standalone drop on February 9 before Phase Two’s full expansion.
Campaign and driver roster
Lando Norris and Oscar Piastri front the F1 side of the campaign, while Pato O’Ward, Nolan Siegel, and Christian Lundgaard represent Arrow McLaren for the IndyCar audience. The multi-driver campaign structure reinforces the collection’s positioning across two distinct but connected fan bases.
Where to buy
The collection is available globally through select Puma stores, authorized retailers, puma.com, and mclarenstore.com. No pricing was listed in the official press release.
For McLaren fans, the Replica Collection is the clearest path yet to wearing what the team actually wears, a product positioning that Puma and McLaren are betting will translate across both sides of the Atlantic.
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