Patrick Mahomes Adidas Texas Tech Team Mahomes Program

Adidas and three-time Super Bowl champion Patrick Mahomes have teamed up once again in Lubbock to unveil the second class of Team Mahomes. This, in fact, is a groundbreaking NIL (name, image, likeness) program supporting standout Texas Tech student-athletes. Moreover, the announcement aligned perfectly with the on-field debut of the Red Raiders’ new “Too Cold” football uniform. Notably, this uniform features Mahomes’ own Gladiator logo. Consequently, this marks another major moment for Texas Tech Athletics and highlights the growing influence of Mahomes as both an alumnus and mentor.

Empowering the Next Generation of Red Raiders

A proud Red Raider, Mahomes has spent the last eight years building a future-focused partnership with adidas. This partnership aims at elevating student-athletes both on and off the field.

“Texas Tech will always be home for me, so I’m proud to give back to the school and community that helped shape me,” said Mahomes. “As the partnership with adidas evolves, we’re redefining not just the future of Red Raider sports, but college athletics more widely.”

Launched last year, as part of Texas Tech becoming an adidas school, Team Mahomes provides student-athletes with mentorship, visibility, and expanded opportunities. This year’s cohort includes returning members NiJaree Canady (Softball) and Sam Courtwright (Soccer), alongside new honorees:

Behren Morton – Football
Christian Anderson – Men’s Basketball
Malachi Snow – Track & Field

Each athlete met Mahomes in person and was recognized at Jones AT&T Stadium during the ceremony.

Performance, Partnerships, and Possibility

“Team Mahomes is the result of a unique partnership between adidas and Patrick. This partnership elevates Texas Tech athletics and shapes the future of college sports,” said Chris McGuire, Vice President of Sports Marketing at adidas North America. “NiJaree, Behren, Malachi, Christian, and Sam are some of the nation’s most impressive student-athletes. This makes them perfect additions to Team Mahomes and the adidas family.”

This partnership goes beyond gear. It’s about building leaders, supporting academic success, athletic performance, personal branding, and long-term opportunity for Red Raider athletes.

The “Too Cold” Uniform: A First-of-Its-Kind Moment

Texas Tech football also debuted the “Too Cold” uniform, highlighted by Mahomes’ Gladiator signature on the jersey. This marks just the second time in college football history that an athlete’s personal brand has appeared on a collegiate on-field uniform. It underscores the rising power of NIL-driven athlete-brand collaborations.

Fans can now shop the official “Too Cold” look on adidas.com.

Impact, Legacy, and What’s Next

Texas Tech Athletics Director Kirby Hocutt praised the continued impact of the Mahomes–adidas partnership:
“Patrick’s influence on Texas Tech has been immeasurable. His investment in our athletes through Team Mahomes reflects his and adidas’ commitment to our future. It’s always special to have Patrick on campus. We’re excited to continue building this pioneering relationship.”

Mahomes’ journey, from Texas Tech All-American quarterback to global NFL superstar, continues to inspire athletes nationwide. With a strengthened Team Mahomes cohort and the launch of the “Too Cold” uniform, adidas and Mahomes are setting a new standard for what NIL partnerships can achieve.

Final Thoughts

adidas and Patrick Mahomes are crafting more than standout uniforms; they’re creating pathways for growth, leadership, and long-term success. Team Mahomes serves as a model for how brands, icons, and universities can come together to elevate student-athletes. This collaboration transforms the landscape of collegiate sports.