From the basketball courts to the silver screen, PF Flyers has left an notable mark on American culture. This iconic footwear brand, synonymous with both style and comfort, has a storied past that dates back to 1937. A history that is as much about innovation as it is about the pursuit of excellence in footwear design.
The inception of PF Flyers can be traced to the development of the Posture Foundation insole, a pioneering technology designed specifically for sport shoes. It was this breakthrough in cushioning and support that gave birth to the brand name PF in 1937. The innovative insole was a game-changer, promising athletes the ability to "run faster and jump higher," and it wasn't long before PF sport styles became a staple for their deep athletic traditions across court, track, and field. Fast forward to 1958, and PF Flyers was making history once again. In a groundbreaking move, the brand collaborated with Bob Cousy, basketball's first superstar from the Boston Celtics. This partnership resulted in the creation of iconic basketball styles that continue to influence the category to this day. It was a testament to the brand's commitment to excellence and its ability to capture the spirit of athleticism and competition.
By the 1970s, PF Flyers had cemented its place as one of the most popular sneaker brands in the United States. The sneakers transcended their athletic origins to become essential footwear for a generation setting trends from campuses to clubs. The brand's cultural impact was further solidified when it was lionized in films such as "The Sandlot," showcasing its appeal to a wide audience and its status as an American institution. Today, under the leadership of Kassia Davis, who acquired the brand through her family-owned company New Balance in July of 2021, PF Flyers is poised for a renaissance. With plans to roll out new styles in 2023 while maintaining the beloved heritage designs, the brand is set to resonate with modern consumers.
Davis brings a passion for creative design and branding in the fashion space, aiming to evolve PF Flyers without losing sight of its rich heritage. Her vision is clear: to challenge the status quo and lead a team that's ready to embrace evolution and self-expression. As we reflect on the original history of PF Flyers, it's evident that the brand has always been at the forefront of innovation in the footwear industry. From its revolutionary insole to its culturally significant collaborations, PF Flyers has consistently demonstrated a commitment to quality and a keen understanding of its consumer base. As the brand looks to the future, it does so with a nod to its past, ensuring that the legacy of PF Flyers will continue to stride forward, one step at a time.
