Salvatore Ferragamo has announced the launch of a new ‘Shoemaker of Dreams’ podcast series. This venture into audio storytelling aims to give listeners an intimate look at the life and work of founder Salvatore Ferragamo, who began the company in 1927 in Florence, Italy. Directed by Luca Guadagnino and produced by Museo Ferragamo, the podcast narrates Ferragamo's inspiring evolution from his modest roots in Southern Italy to his status as the preferred shoemaker to the stars in Hollywood.
As of September 2022, Ferragamo operates 447 mono-brand stores globally and has recently refreshed its branding, revealing a new logo and simplifying its name to "Ferragamo" during its SS23 presentation at Milan Fashion Week. The legacy of Salvatore Ferragamo lives on not just through the iconic designs but also via his family; his wife Wanda and their six children continued to develop the brand and its signature designs, like the innovative "Cage heel," after his passing.
The podcast series is accessible across several listening platforms such as Spotify, Apple Podcast, Spreaker, and Google Podcasts. This initiative places Ferragamo alongside other prominent fashion brands such as Balmain, Dior, Versace, Chanel, and Gucci, which have also turned to podcasts to connect more personally with their audiences.
Audiences tuning into the podcast will have the opportunity to delve into the inventiveness and artistry associated with the Ferragamo label. Known for his pioneering spirit and willingness to test the boundaries with new designs, techniques, and materials, Salvatore Ferragamo left an indelible mark on the fashion world. Some of his most celebrated works include the luxury shoes he crafted for Marilyn Monroe made of alligator skin and the revolutionary 'Invisible Sandal,' earning him the prestigious Neiman Marcus Award.
