Sergio Tacchini Marks its 60th Anniversary with a Return to Monte Carlo Masters 2026 as an Official Sponsor

Sergio Tacchini is marking its 60th anniversary year on home territory, returning as an official sponsor of the Rolex Monte Carlo Masters 2026 and extending what is now a 16 year continuous association with the clay court tournament in Monaco.

Sixty Years and Still on Court

Founded in 1966 by Italian tennis champion Sergio Tacchini, the brand made its name by introducing color and pattern to a sport that had largely worn white, and Monte Carlo has become its most visible annual statement of that heritage. Returning as a sponsor in the brand’s 60th anniversary year ties the milestone directly to the tournament where its sportswear identity was first shaped, reinforcing the message that Tacchini’s court credentials are not just archival but active.

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Monte Carlo Collection and 60th Anniversary Product

Alongside the sponsorship, Sergio Tacchini presents a dedicated ST x Monte Carlo Collection, an on  and off court apparel range that carries the Monte Carlo Country Club’s crown logo and reworks the brand’s Italian heritage into contemporary silhouettes designed for both players and fans at courtside. The wider 60th anniversary collection, already landing in select retailers across Europe, spotlights two archival pieces: the Capo Masters track top and the Young Line polo, both originally tied to Tacchini’s 1980s court and terrace peak.

A 16 year Sponsorship Story

Tacchini’s partnership with the Rolex Monte Carlo Masters stretches back over 16 years, making it one of the longer running sportswear sponsorships in the ATP 1000 calendar. That depth of association gives the brand an advantage over newer category entrants: its name appears alongside the tournament not as a marketing purchase but as a fixture, which carries a different weight for both the tennis audience and the heritage sportswear consumer the brand courts off court.

For tennis fans, collectors, and followers of Italian sportswear, 2026 at Monte Carlo is where a 60 year brand story and a 16 year court sponsorship arrive at the same moment, making this return more than a seasonal activation.