Shoe Gummi’s Luxe Slipper Launch Marks the Brand’s Move Into Comfort Footwear

Shoe Gummi, the comfort brand founded by Shantel Jackson and known for its patented high heel outer soles, is extending its concept into a full slipper collection aimed at post heel recovery and lounge footwear. The move shifts Shoe Gummi from a heel accessory line to a broader comfort footwear player, targeting consumers who want the same cushioning and comfort once their heels come off.

From Sole Pads to Slippers

Shoe Gummi first built its audience with its patented outer sole pads, designed to reduce pressure on the ball of the foot and help women stay in high heels longer with less pain. Jackson has framed the new slippers as a natural extension of that idea, translating years of work on heel comfort into a closed product that does not rely on another shoe to function. For existing fans, the slippers sit alongside the original pads as part of a comfort “system” that spans both going out and winding down.

Design and Comfort

The new slippers, teased by the brand as ‘Luxe Slippers,’ are designed with soft underfoot cushioning and a relaxed, easy on silhouette meant for relaxing at home. Visuals highlight plush footbeds and a padded upper, emphasizing a cushioned landing for feet that have been in heels or on hard surfaces for long stretches. The line continues Jackson’s focus on redistributing pressure and supporting the forefoot, but in a more casual, lounge ready package.

Release and Access

Shoe Gummi’s Luxe Slippers are set to release on February 14, 2026, with availability through the brand’s own channels. The slippers launch on Shoe Gummi’s direct platforms, signalling a continued emphasis on direct to consumer distribution rather than a wide wholesale rollout at this stage.

Performance

While the original Shoe Gummi product was built for comfort in heels, the slippers are aimed at post heel recovery, home wear, and relaxed days that still demand underfoot support. The comfort forward build targets women who spend long hours in heels for work, events, or nightlife and want a softer transition once they step out of dress shoes. The move reflects how niche comfort solutions are evolving into fuller product ecosystems that follow consumers across their lifestyles.