SKIMS Turns Chicago’s Gold Coast into a New Flagship Hotspot

SKIMS has officially planted its flag in Chicago’s Gold Coast, opening a new flagship at 1000 N Rush St. that brings the viral shapewear and loungewear brand into one of the city’s most coveted luxury corridors. The store is open Monday to Saturday from 10 AM to 8 PM and Sunday from 10 AM to 7 PM, giving shoppers a full week of in person access to signature styles previously limited to online and department store counters.

A New Physical Home For SKIMS In Chicago

The Chicago flagship sits at the heart of the Gold Coast district, known for brands like Prada, Hermès, and Cartier, turning the digital native label into a full participant in the city’s luxury retail mix. The location takes over a former 1960s bank building, reimagined as a sculptural, contemporary space that channels SKIMS’ minimal, body conscious aesthetic in three dimensions.

The flagship invites customers to “head over to the iconic Rush Street to shop signature and best selling styles in person, positioning the store as a destination for fans who want to feel fabrics, test fits, and get sizing advice on site. Its extended hours, 10 AM to 8 PM from Monday through Saturday and 10 AM to 7 PM on Sunday, are tailored to both local shoppers and tourists moving through the neighborhood’s restaurant and retail circuit.

What Shoppers Will Find Inside

Inside, the flagship carries a wide selection of women’s and men’s essentials, mirroring the breadth of the brand’s online offering. Shoppers can expect core categories like shapewear, underwear, loungewear, and bras, alongside popular collections such as Fits Everybody, Cotton, and Seamless Sculpt, plus seasonal color drops and limited collaborations.

The Chicago store will host city exclusive pieces and special capsules throughout the year, making it more than a simple replication of the e‑commerce assortment. That strategy positions the flagship as a must visit for collectors and loyal customers who want access to products they can’t get anywhere else.

Chicago As A Strategic Flagship City

The Gold Coast opening is part of a broader physical retail rollout that has already seen SKIMS land on Los Angeles’ Sunset Boulevard and New York’s Fifth Avenue, with international locations in Mexico City and Dubai. In Chicago, the brand joins a stretch of Rush Street that has rapidly evolved into a high energy, high fashion corridor, with strong foot traffic from locals and visitors.

The new flagship is more than a simple storefront, it’s a statement that SKIMS intends to compete in the same urban luxury districts as heritage fashion houses, while staying anchored in its solutions oriented, everyday wear positioning.