Adidas

Adidas and Edison Chen Reimagine the Stan Smith with Beaded Luxury

Adidas and Edison Chen are redefining sneaker culture through a bold reimagining of the Stan Smith that blends heritage with high fashion beaded artistry.…

Steve Madden Challenges Adidas Over Stripe Trademark in Court

Steve Madden is taking Adidas to court in a high-stakes trademark dispute over the use of stripe designs on footwear.…

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Nike has maintained its stronghold as the most recognized sportswear brand in the United States, with 96% awareness among consumers in 2024, according to a Statista survey of 1,248 respondents.…

Adidas and Sevilla FC Sign 10 Year Kit Deal Starting 2025 in Spain

Adidas has officially announced a landmark 10-year partnership with Spanish football club Sevilla FC, marking a significant return to their roots and a bold step forward for both brands.…

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Looters struck several major stores in downtown Los Angeles overnight as unrest continued following days of anti-ICE protests.…

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Adidas unveils the first running shoe made for athletes with Down Syndrome, redefining inclusive sportswear.…

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Adidas has confirmed a data breach through a third-party vendor affecting customers who contacted its help desk.…

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In a high-profile legal confrontation shaking up the footwear industry, Steve Madden has filed a lawsuit against Adidas, accusing the German sportswear giant of using anticompetitive tactics to monopolize the use of stripes in shoe design.…

New Era adidas 59FIFTY Caps Target 3 NCAA Teams Amid Baseball’s 18% Viewership Surge

New Era Cap and adidas have partnered to outfit three premier NCAA baseball teams—Texas A&M Aggies, Miami Hurricanes, and Arizona State Sun Devils—with custom-designed 59FIFTY fitted caps, blending performance innovation with fan-centric style.…

Adidas Settles Lawsuits With Kanye West Two Years After Ending Yeezy Deal

Adidas and Kanye West, now known as Ye, have reached a settlement to end their long-standing legal disputes, which arose after the sportswear giant terminated its partnership with the rapper in 2022 due to his antisemitic remarks.…