The 10 Most Influential Female Athletes Right Now
Over the last five years, women’s sports have shifted from a marketing add on to a primary growth…
New Balance
55 posts
10 Footwear Myths Still Shaping the Industry
Footwear remains one of the least transparent categories in fashion and athletic apparel. Its core drivers such as…
Inside New Balance’s Pie And Mash Takeover For The London Marathon Training Range
New Balance’s Fresh Foam 1080v15 and London Marathon Training Range campaign leans into London’s local running culture with…
2026 Lifestyle Footwear Brand Power Rankings
Every percentage point reflects more than sales. It tells a story of cultural relevance, wholesale power, direct to…
10 Sneaker Collabs That Successfully Crossed Over to Luxury, Ranked
Luxury sneaker collaborations are no longer side projects or marketing stunts. On the resale market, they function more…
The 10 Biggest Footwear Scandals, and What They Cost
Footwear scandals rarely start with shoes. They start with shortcuts: outsourced accountability, unchecked celebrity power, inflated claims, or…
New Balance Debuts Coco Gauff Australian Open Kit
New Balance’s new Coco Gauff Australian Open kit brings the world No. 1’s Melbourne look to stores for…
Top 10 Footwear Brands Winning with Women Consumers
As women’s footwear continues to evolve beyond seasonal trends into purposeful everyday wear, a distinct set of brands…
Nike’s Top 10 Footwear Only Competitors
Nike does not compete in a single sector. It competes across performance, culture, and scale, and that means…
Top 10 Comfort First Performance Footwear Brands
For decades, comfort in footwear was framed as a concession, something you accepted when style, speed, or status…