New Balance and Atalanta BC Unveil New Balance Arena in Bergamo
Built in 1928, the ground, home to generations of Nerazzurri (“the black and blues”), has hosted Atalanta fans…
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New Balance
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New Balance Opens $65 Million Central Maine Factory Expansion
New Balance celebrated the grand opening of New Balance Central Maine, its recently expanded athletic footwear factory located in Skowhegan,…
GANNI and New Balance Launch 1906L Sneaker-Loafer Hybrid
For their latest collaboration, GANNI and New Balance have crafted a genre-bending sneaker that tears up the conventions of athletic footwear.…
Whitaker Group and New Balance Launch “Willful Bias” Campaign
Building on their legacy of culturally driven collaborations, The Whitaker Group and New Balance are once again pushing creative boundaries…
New Balance Enters Gaming with SV2 as First Official Ambassador
New Balance has officially entered the gaming space by naming SV2 as its first-ever gaming ambassador, marking a…
New Balance Launches Made in USA 1300JP 2025
The iconic 1300JP returns in 2025 as New Balance celebrating sneaker heritage. Every five years, New Balance reawakens a…
Boston College becomes First-ever “Major” New Balance Football School in Team Deal
Boston College Athletics has announced a major expansion of its partnership with New Balance, bringing the Eagles’ football…
New Balance and DTLR Back Wellness Launch at KIPP Philadelphia Academy
KIPP Philadelphia is opening a first-of-its-kind student wellness suite to support youth mental health through community-driven care and…
New Balance X Miu Miu SS24 Runway: A Sneak Peek
This year’s Paris Fashion Week unveiling of the third collaboration between New Balance and Miu Miu, Prada’s sister…