HOKA Joins the Mother in Sport Collective as a Founding Member
HOKA has joined the Mother in Sport Collective, an alliance focused on standardized maternity protections for athletes.
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Sports
25 posts · Page 1 of 2From Training to Match Day: Choosing the Right Shoes for Netball Players
When playing netball, you shouldn’t underestimate the importance of footwear. Unlike classic athletic shoes, netball shoes have unique…
Stella International Reports 78% Surge in Quarterly Shipments Driven by Sports Demand
Momentum is building for Stella’s sports-focused factories and global brand partnerships. Stella International Holdings Limited, the China-based manufacturing…
Victory Live Partners with Las Vegas Raiders to Power Data-Driven Ticketing and Analytics
Victory Live is joining forces with the Las Vegas Raiders to power the team’s business operations and brand…
JD Sports Opens First Canadian Flagship on Vancouver’s Robson Street
JD Sports has officially opened its first Canadian flagship on Vancouver’s iconic Robson Street, setting a new standard…
Nike 2025 launches Why Do It campaign redefining Just Do It for Gen Z athletes
Nike hands over its legendary rallying cry to the athletes of today, reframing greatness as a choice and…
CWENCH Hydration Becomes Official Sports Drink of Ottawa Senators
Cizzle Brands Corporation has announced an exciting new milestone: CWENCH Hydration is now the official sport drink of the NHL’s Ottawa Senators. The…
NFL and Abercrombie & Fitch Team Up to Blend Game Day and Everyday Style
US-based retailer Abercrombie & Fitch has been announced as the National Football League’s (NFL) official fashion partner under…
Microsoft and NFL Extend Partnership to Drive AI Innovation in Football
Microsoft Copilot and Azure AI will fuel decision-making game day operations and front-office efficiency in a multi-year league-wide…
Applebee’s 2025 NFL Campaign Unveils 81,600 Combo Ultimate Trio and New Drinks
Applebee’s launches its biggest appetizer lineup and exciting drink specials right as football returns for another unforgettable season.…
West Coast Card Show 2025 to Draw Record 40,000 Attendees and 1,200 Vendors
The West Coast Card Show returns bigger than ever as collectors and fans prepare for an unmatched sports…
Pacsun Launches UFC Capsule at International Fight Week 2025
Pacsun made its debut at UFC X during International Fight Week 2025 with a new limited-edition capsule collection…
Fontainebleau Las Vegas Unveils Hall of Excellence with 10 Iconic Sports Trophies in 2025
Step inside a destination where the greatest achievements in sports and entertainment are celebrated through legendary artifacts and…
Parity Launches 2025 Report on Women’s Sports USA Growth
A groundbreaking new report highlights the rising influence of women’s sports in the US and reveals how fans’…
NBA Legends’ Cincoro Tequila Teams Up with AC Milan for Ultra-Exclusive 125th Anniversary Bottle
Luxury tequila brand Cincoro, co-founded by NBA icons including Michael Jordan, has partnered with AC Milan to launch a 125-bottle…
Karl Kani Signs State Champion King Kendrick to First NIL Deal
Streetwear pioneer Karl Kani, renowned for shaping hip-hop fashion and breaking barriers as the first non-sportswear brand on…
Athletic Footwear Market to Hit $258B as Brands Race for Green Dominance
The global athletic footwear market, valued at $125.98 billion in 2024, is projected to grow at a 3.76%–6.86% CAGR through 2033,…
Sporting Goods Industry Targets $1.8T Inactive Market
The global sporting goods industry is navigating a complex landscape marked by economic headwinds, shifting consumer behaviors, and…
Coach and the WNBA Champion Individuality, Announce Multiyear Partnership
A new era continues to break barriers of sports and style, as Coach and the Women’s National Basketball…
42% Shoppers Delay Purchases as Athletic Footwear Claims 61% of Spring 2025 Sales
As warmer weather approaches, US consumers are strategically timing their spring and summer footwear purchases around sales events…
BodyHealth Taps Bam Adebayo to Champion Verified Sports Supplements
BodyHealth, a leader in science-backed nutritional supplements, has teamed up with Miami Heat All-Star Bam Adebayo to launch…
Roots Activewear Welcomes Toby Fournier as First Female Ambassador
In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand,…
How Women’s Sports Are Revolutionizing Fashion and Beauty
Women’s sports are emerging as the ultimate power play for fashion and beauty brands. The court, field, and…
Saucony Doubles Down on Elite Running with 11 New Athletes for 2025 Roster
Saucony, the 127-year-old running brand under Wolverine World Wide (NYSE: WWW), has unveiled its 2025 North American professional running…