Allyson Felix, the most decorated Olympian in track and field history, has made a significant stride in the world of athletic footwear.Today, she launched her first performance running shoe, “The Felix Runner,” under her brand Saysh, co-founded with her brother Wes Felix. This launch marks a pivotal moment for Saysh as it steps into the competitive running market.
Saysh was born out of Felix’s public split with Nike in 2019, following a dispute over the company’s policies towards pregnant women and mothers. The incident led Felix and her brother to create a brand that is “by women, for women,” focusing on building communities and providing better support for female athletes.
“The Felix Runner” is designed specifically for women, offering unparalleled comfort, precision, and performance. It includes a one-piece molded heel for stability, a flexible lacing mechanism, and toe reinforcement on the upper. The sneaker also incorporates Saysh’s FemiformityFIT technology, designed to fit the unique shape of a woman’s foot. This shoe is not just for professional runners but for every active woman, whether they are running errands or marathons.
The shoe comes in three colorways – avalanche, ebony, and fire, and is available in women’s sizes between 5.5 and 13. Priced at $165, “The Felix Runner” can be purchased on Saysh.com and will soon be available at retailers across the U.S., including Dick’s Sporting Goods, REI, Athleta, and a series of run specialty stores.
Saysh’s entry into the performance running market is bold, considering the sector’s current domination by brands like Hoka, On, and Brooks. However, the Felix siblings are confident in their ability to challenge these industry giants. They believe that their focus on serving the customer and creating a shoe that rivals others in comfort and performance will give them an edge.
The launch of “The Felix Runner” is a testament to Allyson Felix’s commitment to pushing boundaries and advocating for women in the sports industry. It’s not just a shoe; it’s a symbol of resilience, empowerment, and a step towards redefining partnerships in the world of athletic footwear.
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