The Most Iconic Kit in LFC History Returns as Adidas Launches the Bringback Collection

Adidas and Liverpool FC have launched the adidas x Liverpool FC Bringback range as a 1:1 reissue of the club’s iconic 1995/96 away kit, aimed squarely at fans of 1990s football style and today’s retro jersey market. The collection is positioned as both a heritage product and a cultural play, available from today across adidas channels, official LFC stores, and select retailers.

A 90s era, replayed

The Bringback range is described as a true 1:1 homage to the original 1995/96 away shirt, reconnecting supporters with a period when Liverpool FC kits became cultural objects well beyond the pitch. In an environment where classic football shirts continue to trade strongly in vintage and reissue segments, this move taps into demand for authentic recreations rather than loose, inspired by interpretations.

A 90s inspired campaign film, set in a retro sports store called Fowler’s Sports, brings together club legends Robbie Fowler and Steve McManaman with current men’s and women’s first team players. The film leans into nostalgia, but it also frames the kit as part of a living culture, linking past terrace style to current fan communities.

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Design, Colors, and Details

The hero of the collection is the reissued away jersey, supported by a full training and lifestyle capsule. Archive silhouettes include shorts, sweatshirt, drill top, drill pants, and t shirt, all delivered in the adidas x LFC EQT color palette of green, black, and white.

Heritage details carry the bulk of the storytelling: the classic Liverpool FC crest, Carlsberg sponsor branding, and oversized adidas EQT marks return to keep the look as close as possible to the mid 90s original. Alongside the traditional colorway, a black out edition of the hero jersey introduces a tonal crest, sponsor and branding, giving collectors and younger fans a more muted, contemporary option.

Release Timing and Access

The Bringback collection is available from today via selected adidas retail stores, the official adidas Liverpool FC online hub, LFC stores, and key retail partners. That mix keeps the drop broad and accessible, rather than limited to a narrow, raffle based model often seen in sneaker launches.

By running the range through both adidas and club owned channels, the partners ensure strong visibility with global fans and local supporters in Liverpool and key markets for the club’s international base. The immediate on sale approach also aligns with how many kit reissues now land: nostalgia driven, but ready to buy without pre order lead times.

Retro Kits as Business

This Bringback project fits a wider pattern: major brands using archive products to extend kit life cycles and speak directly to older and younger fans at once. Retro and Bringback lines allow labels like adidas to monetize heritage IP, deepen club narratives, and add new SKUs without relying solely on the annual home/away/third kit cycle.

For players, fans, and collectors, the adidas x Liverpool FC Bringback range is another sign that football’s 1990s visual language remains a powerful driver across jerseys, streetwear, and lifestyle retail. It also hints that archive-led drops will remain part of the competitive playbook as brands look for reliable stories in a crowded football apparel market.