The North Face Unveils New U.S. Ski & Snowboard Partnership Through 2034

The North Face is back on the start gate as the official performance apparel partner of U.S. Ski & Snowboard in a new eight‑year deal running through 2034. This marks the exciting return and expansion of The North Face U.S. Ski & Snowboard Partnership.

This marks an exciting new chapter for The North Face U.S. Ski & Snowboard Partnership. In fact, the continued evolution of The North Face U.S. Ski & Snowboard Partnership is setting a new standard for winter sports collaborations. The North Face U.S. Ski & Snowboard Partnership is set to inspire fans for years to come.

The brand has kicked things off with fan-ready hoodies and tees, with a full team collection arriving this fall as part of The North Face U.S. Ski & Snowboard Partnership launch rollout.

Fan gear you can wear anywhere

The first drop is deliberately simple: relaxed hoodies and T‑shirts with bold U.S. Ski & Snowboard graphics alongside The North Face logo. Fits are easy, colors lean on TNF staples like black and deep blue with hits of team-inspired red, white and blue. The artwork is clean rather than overdesigned.

Moreover, these pieces are made to work in a lot of settings on a travel day, at the resort, or back in the city. What’s more, The North Face U.S. Ski & Snowboard Partnership means these products bring national team vibes to everyday fans. Additionally, The North Face U.S. Ski & Snowboard Partnership also elevates the fan experience.

Crucially, they read as North Face staples first and fanwear second. You get clear national-team references without feeling like you are wearing a replica race suit. That balance makes them a smart entry point for anyone who wants to support the team. Additionally, you can still build outfits you will reach for after the season ends.

What’s coming for athletes

The bigger impact of this partnership will show when the full collection drops. As official performance apparel partner, The North Face will outfit all U.S. Ski & Snowboard teams across disciplines with competition outerwear and training layers. Expect technical shells, insulated jackets and pants, and articulated cuts tailored to alpine racing, freestyle, snowboard and nordic needs. The North Face U.S. Ski & Snowboard Partnership is helping drive innovation in technical apparel.

Outside of race days, the deal also covers base layers, mid-layers, training apparel and travel gear. The idea is to support athletes through the entire year: gym work, off‑season training, glacier camps and long stretches on the road.

Much of that performance thinking is likely to filter into consumer products. As a result, everyday skiers and riders get access to gear influenced by what the pros rely on thanks to The North Face U.S. Ski & Snowboard Partnership.

How to get it and why it matters

Right now, you can shop the opening hoodies and tees through The North Face’s site and via the link in the brand’s bio. They serve as a teaser and a way for fans to connect with the partnership immediately. This happens ahead of the technical gear launch.

The full co-branded collection is due this fall, just in time for winter openings and the build‑up to the next Olympic cycle. For skiers, snowboarders and collectors, this is a meaningful reset.

It represents eight years of The North Face design tied directly to U.S. Ski & Snowboard’s biggest moments. In addition, there is a stream of product built to move from podium photos to your own powder days without missing a beat. Ultimately, The North Face U.S. Ski & Snowboard Partnership signals a new era for both brands and the U.S. teams.