The Top 10 Brands That Showcased Uniforms at the Olympics

The Olympic Games have become one of fashion’s most visible global stages. What was once functional team apparel has evolved into a powerful expression of national identity, luxury positioning, and cultural storytelling. For the Milano Cortina 2026 Winter Olympics, countries leaned into designers and brands that sit at the intersection of performance, heritage, and fashion authority. From luxury outerwear houses to technically driven sportswear brands, these uniforms do more than dress athletes, they communicate how nations see themselves on the world stage.

1. Moncler, Team Brazil

Moncler marked a noteworthy return to the Winter Olympics in 2026 as the official outfitter for Team Brazil. Known globally for its high performance down outerwear and alpine heritage, the brand’s Olympic collection blended functional insulation with bold fashion statements. Highlights included oversized puffer jackets, capes, bermuda shorts, and structured outer layers constructed with Moncler’s signature down fill, lightweight yet extremely warm, and often accented with Brazil’s national colors and flag motifs inside the lining. The range also reportedly included racing suits and snow ready outer pieces designed for athlete comfort off slope.

2. Ralph Lauren, Team USA

Ralph Lauren continued its long running Olympic partnership with Team USA, emphasizing timeless Americana and craftsmanship. The Opening Ceremony look featured winter white wool coats with wooden toggle closures, tailored trousers, and knitwear with intarsia American flag motifs. Accessories such as knit hats, mittens, and suede alpine boots brought classic cold weather styling to life. While more fashion driven than tech heavy, Ralph Lauren’s pieces balanced heritage materials like wool and knit with modern silhouettes, designed to communicate unity, hope, and national pride.

3. EA7 Emporio Armani, Team Italy

Outfitting the host nation’s delegation, EA7 by Emporio Armani offered ski inspired, minimalist uniforms rooted in Italian design heritage. The collection embraced clean lines, predominantly white down outerwear, and tailored pieces that evoke snow capped peaks and alpine landscapes. The technical aspect included insulated jackets and performance trousers engineered for both warmth and mobility, while the overall aesthetic reflected simplicity, clarity, and purity, especially meaningful as a tribute to Giorgio Armani’s legacy.

4. Lululemon, Team Canada

Lululemon’s Olympic gear for Team Canada blended technical performance fabrics with functional layering systems. Key pieces included convertible quilted wrap vests, seamless mock neck base layers for temperature regulation, windproof and water resistant pants with four way stretch, and insulated winter boots made for easy on/off transitions in icy conditions. The uniforms used fleece backed textiles and nylon taffeta shells to manage cold exposure and keep athletes comfortable, while bold colorways and topographic patterns celebrated Canada’s rugged landscape and national identity.

5. Adidas, Team Germany

Adidas, a brand known for its performance oriented sportswear, supported Team Germany’s Olympic uniforms. While specific technical details are less public, the company typically integrates advanced fabrics like ClimaProof® waterproofing and thermal insulation technologies in winter kits. Combined with national colors and functional cuts suited for both ceremony and cold climate travel, Adidas’ designs strike a balance between weather performance and athletic style.

6. Ben Sherman, Team Great Britain

Ben Sherman’s Great Britain kits leaned into classic British menswear influences with tailored winter coats, knitwear, and accessories. The ceremonial outfits included wool dogtooth topcoats, striped sweaters, and coordinated hats and scarves in Union Jack colorways, bringing tradition together with modern winter tailoring. Collaborations with athletes, including hand knit winter accessories, added a craft element to the ensemble.

7. Le Coq Sportif, Team France

Le Coq Sportif’s Olympic kit for Team France mixed retro inspired silhouettes with practical winter apparel. Drawing on French sporting heritage, the collection paired cozy knit pants and zip up tops with puffer outerwear in an “icy” color palette. The fabrics and patterns referenced traditional 1970s French ski style but used modern materials suited for cold weather wear, combining aesthetic storytelling with functional winter performance.

8. Goyol Cashmere, Team Mongolia

Goyol Cashmere’s uniforms for Team Mongolia made global headlines by turning traditional deel garments into Olympic fashion statements. Crafted primarily from Mongolian cashmere, some with yak down lining for warmth, the ceremonial robes featured silk trim and motifs rooted in the nation’s nomadic heritage. Horn inspired details and high collars referenced historical warrior attire while also serving warmth and cultural storytelling. The brand also offered modern cashmere sweaters with motifs celebrating Mongolia’s landscapes.

9. Stella Jean, Team Haiti

Stella Jean designed Team Haiti’s memorable uniforms, incorporating artwork, initially inspired by Haitian painter Edouard Duval Carrié, into hand painted elements. While the imagery had to be revised for IOC rules, the final pieces showcased puffer fabrics with painted motifs and bold, vibrant patterns that told Haiti’s cultural narrative. These bespoke looks blended art and apparel in a way that emphasized visibility, identity, and craftsmanship in a condensed ski wear silhouette.

10. Joma, Team Spain

Joma provided Team Spain’s official technical kit, known for combining performance ready fabrics with national team identity. While less highlighted in fashion press, Joma typically equips athletic uniforms with lightweight, breathable, and weather resistant materials engineered for movement and comfort in competitive environments, essential for athletes navigating both cold climates and travel conditions at the Games.

Author Profile

Alyssa J. Mann: Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.