Roots Launches New Store Concepts Blending Heritage With Modern Retail Trends
Roots is redefining store experiences in Canada by blending modern design elements with heritage details for refreshed flagships…
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Brand Watch
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Reebok and MARKET Launch Land and Sea Inspired Club C 85 Collection
This new capsule brings together earth textures and aquatic energy in a creative collection made for bold spirits…
Balega launches Feel the Difference campaign highlighting comfort innovation for athletes
Balega is raising the bar for performance running socks with the launch of its new Feel the Difference…
Reebok and Kodak 2025 Drop Retro Capsule Highlighting Gen Z Vintage Fashion Trends
This collaboration brings film-inspired color and design to timeless Reebok sneakers and apparel for the next generation of…
Stanley 1913 and PSG 2025 Launch First Official French Football Partnership
Stanley 1913 and Paris Saint-Germain are creating a new standard in sport and lifestyle partnerships by fusing iconic…
Igloo Unveils Wearable Cooler Fanny Pack in New NFL Drop
Football fans can now sport exclusive new coolers and drinkware for every occasion as Igloo launches its biggest…
PUMA 2025 Launches Danielle Guizio Capsule With Retro 90s Revival
The latest Collab from PUMA and Danielle Guizio lands with signature New York attitude and an understated retro…
U.S. Soccer and Ferrara Team Up in Sweet New Partnership
The US Soccer Federation has announced a transformative, multi-year partnership with Ferrara, one of America’s foremost sugar confectionery companies and the…
Jim Beam Joins Cadillac Formula 1 Team in Historic Multi-Year Global Partnership
Two American icons gear up to make F1 history as bourbon meets the world’s fastest motorsport on a…
Past the Hype: Why Classics Keep Winning
Sometimes, being progressive means going against what we call classic. And this applies to different industries, from fashion…
Govee Partners with Miami Dolphins to Launch “Light Up Your Legacy” Campaign
Govee, a global innovator in smart lighting technology, has officially announced its new status as a Proud Partner…
Zales 2025 launches The Line Up jewelry with TOGETHXR to spotlight women in sports and culture
Jewelry goes beyond style with a new collaboration that sets the standard for empowerment and celebrates the influence…
Anta Sports Reports 14% Revenue Growth, Eyes Global Expansion
China’s largest sportswear company, Anta Sports Products , has posted half-year earnings that beat revenue forecasts, thanks to a…
DICK’S Sporting Goods Completes $2.4B Foot Locker Acquisition
DICK’S Sporting Goods advances its footprint and influence in sports and sneaker retail with the historic $2.4 billion…
SQAIRZ and Perfect Game Launch Limited Edition Palm Baseball Shoe
SQAIRZ, the Official Footwear Partner of Perfect Game, proudly announces the debut of their first-ever collaborative release: the…
State Street Partners With WNBA as Official Investment and ETF Sponsor
State Street Investment Management is bringing financial education and new league-wide initiatives to millions of WNBA fans with…
JackRabbit Expands Retail Footprint With DICK’S Sporting Goods Nationwide
Micro ebike enthusiasts can now find JackRabbit‘s award-winning portable electric vehicles at major sporting goods stores across the…
Marshawn Lynch and Dove Men+Care Unveil BEASTMODE Collection at Target
Marshawn Lynch puts his signature confidence and energy into two bold new body care scents built for everyday freshness and post-workout swagger. A Game-Changing Collaboration Arrives Dove Men+Care…
Saucony Unveils SILO AW25 Collection Blending Luxury and Performance
Saucony, renowned globally for its innovation in performance running and lifestyle footwear, is set to reimagine the luxury-sport…
Shokz Partners with HYROX to debut OpenFit 2+ across 14 races
Shokz, the pioneer in open-ear audio technology, has announced a high-profile collaboration with HYROX, the World Series of Fitness…
Away Launches First-Ever WNBA Athlete Partnership With Sabrina Ionescu
Away, the award-winning travel brand known for its innovation and design, has launched a multi-year partnership with New York…
Pacsun and Aleali May Launch Second NFL Collection With 10 Teams Represented
Pacsun and renowned fashion designer Aleali May have announced the release of the highly anticipated second iteration of the NFL x ALEALI…
Hershey 2025 launches Shaq XL sneaker gummies after 11M units sold in debut year
Bigger flavor and bigger bites are on shelves now as a candy legend expands his XL lineup with…
Green Bay Packers and Tork Kick Off 5th Annual “Tackle Hygiene with Every Catch” Campaign
As Green Bay Packers fans return to Lambeau Field for the 2025 home opener, the team is again teaming up…