CWENCH Teams Up With Cole Caufield for Rocket Berry Blast Across 3300+ Retailers
CWENCH and Cole Caufield bring summer flavor to athletes everywhere as Rocket Berry Blast debuts in thousands of…
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Rakuten Launches Amex Card for US Shoppers
Rakuten, the leading platform for Cash Back shopping, has announced the launch of the Rakuten American Express Card, a…
Puma and Manchester City Seal £1 Billion Extension in Historic 10-Year Partnership 2025
The powerhouse duo will continue their record-breaking collaboration as Puma signs a monumental decade-long deal to stay Manchester…
University of Nevada Extends Adidas Partnership Through 2030
The University of Nevada has officially announced a new five-year agreement with Adidas, securing their collaboration through 2030 and continuing a relationship that…
ZAMST and Trae Young Renew 5-Year Global Partnership in 2025
The NBA star and leading sports-bracing brand continue their mission to empower athletes through performance and protection. The…
The Picklr Partners With PRIME Energy Across 100 Clubs in 2025
The Picklr amps up player experiences nationwide by making PRIME Energy the new exclusive drink in its clubs.…
CardVault by Tom Brady Expands to Chicago with Biggest Store
The ultimate destination for sports card collectors is opening its doors across from Wrigley Field this August. CardVault…
Angels Envy Partners with Short Court for Pickleball Capsule at Louisville Festival
Angels Envy celebrates summer in Louisville by uniting craft bourbon and pickleball style with an exclusive new capsule…
LaCroix Launches 2025 WNBA Partnership with Dallas Wings
A refreshing new alliance between LaCroix Sparkling Water and the Dallas Wings, one of the fastest-growing teams in…
UOVO Debuts “Breeze” Sneaker Line Alongside Website Launch
UOVO, the recently launched modern footwear brand that is making itself known for blending real-world function with thoughtful…
Stanley 1913 Launches Limited-Edition Messi Hydration Line
A powerful fusion of design culture and performance led by Leo Messi and Stanley 1913. Stanley 1913, the…
Callaway Launches Happy Gilmore 2 Golf Gear Ahead of Netflix Premiere
Callaway Golf is celebrating the release of Happy Gilmore 2 with a limited edition gear collection that combines…
Pretty Pickleball Company Launches $225 Royal Paddle Line for 2025 Holidays
Luxury performance paddles designed for women debut as the season’s most stylish and coveted gift. A Vision for…
FDRA Warns New Footwear Tariffs Could Push Total Costs Past 5 Billion
The U.S. footwear industry is sounding the alarm as potential new tariffs threaten to drive costs even higher…
EssentiallySports Partners with Natasha Howard for WNBA All-Star Coverage
EssentiallySports, one of the United States’ top 10 sports media publishers, has announced a strategic partnership with three-time WNBA champion Natasha…
Maybelline Partners with WWE for First-Ever Cosmetics Deal at Evolution
Maybelline New York, has made history by becoming WWE, the global leader in sports entertainment, first-ever official cosmetics partner,…
Nike Unveils Sabrina 3 Signature Sneaker Ahead of July 24 Release
Nike has officially launched the latest signature sneaker for WNBA star Sabrina Ionescu, featuring upgraded performance tech and…
Skechers Launches SKX_2 Football Boot Across Europe
Skechers has officially launched its next-generation SKX_2 football boot across Europe, featuring performance-driven upgrades inspired by pro player…
Nitro Circus and Dickies Launch Free BMX Shows at Walmart This Summer
Nitro Circus and Genuine Dickies are hitting the road this summer with a free BMX stunt tour across…
Freebird Boots Faces Collapse Amid $21M Debt and Mass Closures
Freebird Boots, known for its handcrafted designs, is teetering on the edge of collapse after amassing $21 million…
High-Risk Chargebacks in the Footwear Industry
From sneaker collectors to casual shoppers, more people than ever are buying shoes online. But when expectations fall…
Wittner Enters Voluntary Administration With $25 Million in Liabilities
Wittner is facing a major financial crisis as it enters voluntary administration with millions owed to creditors. Australian…
Birkenstock Unveils Legal Push in India Targeting Fake Sandals
A surge in counterfeit sandals has prompted Birkenstock to take decisive legal action in India aiming to safeguard…
JD Sports Unveils Vancouver Flagship With Plans for 17 More Stores
JD Sports has opened its first Canadian flagship store on Vancouver’s Robson Street, marking its largest investment in…