Chippewa Highlights Thunderstruck Logger as Top Work Boot for August 2025
Engineered for those who go the extra mile Chippewa’s Thunderstruck Logger boot blends advanced protection with rugged style…
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Electrolit Taps WTA World No. 1 Aryna Sabalenka for Nw Partnership
Electrolit, the premium hydration beverage ranked as the fourth-largest sports drink in the United States, has announced a…
Whitaker Group and New Balance Launch “Willful Bias” Campaign
Building on their legacy of culturally driven collaborations, The Whitaker Group and New Balance are once again pushing creative boundaries…
SQAIRZ Partners with MLB Players to Launch Performance-Cleate
SQAIRZ, the performance footwear disruptor known for transforming athletic connection to the ground, just scored a game-changing deal:…
GNC and Floyd Mayweather Partnership Launches in 2,000 Stores
GNC, a leading name in health and wellness, is making headlines once again by joining forces with undefeated…
HOKA Launches 2025 Global Campaign Together We Fly Higher
HOKA has launched its 2025 global campaign “Together We Fly Higher,” spotlighting the role of community in elevating…
PUMA Extends Partnership With Manchester City After Treble-Winning Run
PUMA and Manchester City have renewed their groundbreaking partnership following a historic treble-winning run, setting the stage for…
General Mills Launches NFL Cereal Boxes Featuring Justin Jefferson
Breakfast just got a serious upgrade. General Mills is back for year two of its popular Cereal Training Camp, passing…
CWENCH Teams Up With Cole Caufield for Rocket Berry Blast Across 3300+ Retailers
CWENCH and Cole Caufield bring summer flavor to athletes everywhere as Rocket Berry Blast debuts in thousands of…
Rakuten Launches Amex Card for US Shoppers
Rakuten, the leading platform for Cash Back shopping, has announced the launch of the Rakuten American Express Card, a…
Puma and Manchester City Seal £1 Billion Extension in Historic 10-Year Partnership 2025
The powerhouse duo will continue their record-breaking collaboration as Puma signs a monumental decade-long deal to stay Manchester…
University of Nevada Extends Adidas Partnership Through 2030
The University of Nevada has officially announced a new five-year agreement with Adidas, securing their collaboration through 2030 and continuing a relationship that…
ZAMST and Trae Young Renew 5-Year Global Partnership in 2025
The NBA star and leading sports-bracing brand continue their mission to empower athletes through performance and protection. The…
The Picklr Partners With PRIME Energy Across 100 Clubs in 2025
The Picklr amps up player experiences nationwide by making PRIME Energy the new exclusive drink in its clubs.…
CardVault by Tom Brady Expands to Chicago with Biggest Store
The ultimate destination for sports card collectors is opening its doors across from Wrigley Field this August. CardVault…
Angels Envy Partners with Short Court for Pickleball Capsule at Louisville Festival
Angels Envy celebrates summer in Louisville by uniting craft bourbon and pickleball style with an exclusive new capsule…
LaCroix Launches 2025 WNBA Partnership with Dallas Wings
A refreshing new alliance between LaCroix Sparkling Water and the Dallas Wings, one of the fastest-growing teams in…
UOVO Debuts “Breeze” Sneaker Line Alongside Website Launch
UOVO, the recently launched modern footwear brand that is making itself known for blending real-world function with thoughtful…
Stanley 1913 Launches Limited-Edition Messi Hydration Line
A powerful fusion of design culture and performance led by Leo Messi and Stanley 1913. Stanley 1913, the…
Callaway Launches Happy Gilmore 2 Golf Gear Ahead of Netflix Premiere
Callaway Golf is celebrating the release of Happy Gilmore 2 with a limited edition gear collection that combines…
Pretty Pickleball Company Launches $225 Royal Paddle Line for 2025 Holidays
Luxury performance paddles designed for women debut as the season’s most stylish and coveted gift. A Vision for…
FDRA Warns New Footwear Tariffs Could Push Total Costs Past 5 Billion
The U.S. footwear industry is sounding the alarm as potential new tariffs threaten to drive costs even higher…
EssentiallySports Partners with Natasha Howard for WNBA All-Star Coverage
EssentiallySports, one of the United States’ top 10 sports media publishers, has announced a strategic partnership with three-time WNBA champion Natasha…
Maybelline Partners with WWE for First-Ever Cosmetics Deal at Evolution
Maybelline New York, has made history by becoming WWE, the global leader in sports entertainment, first-ever official cosmetics partner,…