Charlotte Tilbury Partners with Dallas Cowboys Cheerleaders in First US Sports Deal
In an electrifying announcement that’s set to captivate beauty lovers and sports fans alike, Charlotte Tilbury has teamed up…
Explore Footwear
Brand Watch
933 posts · Page 34 of 39
New Era Partners with MLS as Official On-Field Cap Provider for All 30 Clubs
New Era Becomes Official On-Field Cap Provider for All 30 MLS Clubs as Soccer Popularity Explodes in North…
Adidas Confirms Data Breach Through Third-Party Vendor
Adidas has confirmed a data breach through a third-party vendor affecting customers who contacted its help desk. It…
PUMA Launches Sustainability 2024 Report with Gen-Z Partners in London
PUMA is bringing its latest sustainability achievements directly to young audiences through a fresh collaboration with Gen-Z changemakers.…
STAUD x Birkenstock Unveil First Capsule Collection
STAUD and Birkenstock unveil a chic capsule collection that blends timeless comfort with modern, feminine style. On June…
Birkenstock Marries Tradition and Innovation with New King’s Road Store in Historic Chelsea
Birkenstock unveiled its newest store on London’s iconic King’s Road in Chelsea, reinforcing its commitment to sustainability, and community…
Inside Aston Martin Aramco’s Partnership with CoreWeave
In a bold fusion of speed and technology, Aston Martin Aramco is steering into the future with a…
PXG and Pennzoil Launch First-of-Its-Kind Sweepstakes Across 2 Retail Giants
Pennzoil and PXG are joining forces to bring performance fans an exclusive sweepstakes unlike anything before. PXG and…
Scout Partnership Prepares Student-Athletes for Life After Sport
Louisville Takes a Major Step to Support Student-Athletes Beyond Sports. Scout, a rapidly growing athlete-focused financial technology company,…
OOFOS Opens First Permanent U.S. Retail Stores in Key Markets
OOFOS is taking a bold step in its growth journey by expanding into physical retail. The global leader in…
Why Women’s Sports Are the Next Marketing Frontier, Report
With fandom evolving and cultural relevance on the rise, women’s sports are fast becoming one of the most…
Aerosoles Launches Essentials Collection for a New Generation
Aerosoles steps into a new era with comfort-driven style for today’s woman. Aerosoles, the leading global footwear brand…
PepsiCo Taps into Formula 1’s 1.6 Billion Viewers with Global Partnership
PepsiCo and Formula 1 join forces in a major new global partnership set to energize fans in 2025…
NIKE and LEGO Announce Multi-Year Partnership to Champion Play, Creativity, and Sport
Two of the world’s most iconic brands, NIKE, Inc. and the LEGO Group, have unveiled a groundbreaking multi-year…
Global Platform Shoes Market to Hit $216 Million by 2035
The global platform footwear market, encompassing both boots and shoes, is experiencing a resurgence fuelled by retro fashion…
US Sneaker Market Projects $25.6B Revenue by 2025 Amid Nike’s 96% Dominance
Recent research by Statista reveals that Nike and Adidas continue to lead the sneaker industry in the United…
Sock-Sandal Adoption Clashes With Boomer Approval in Fashion Shift
In a surprising twist to summer fashion norms, Gen Z has embraced socks paired with sandals as a…
40% of US Consumers Choose Ankle Socks as Casual Footwear
Ankle socks have emerged as America’s preferred choice for everyday footwear, with 40% of US consumers opting for this style when…
LG and xboom by will.i.am Launch Audio Lineup Amid Global Smart Speaker Surge
Merging AI innovation with music industry flair, LG and will-I-am have brought their CES 2025 vision to life…
New Era Cap and adidas Tap NCAA Teams Amid Baseball’s 18% Viewership Surge
New Era Cap and adidas have partnered to outfit three premier NCAA baseball teams—Texas A&M Aggies, Miami Hurricanes, and Arizona State Sun Devils—with…
Coach Leverages WNBA Record 2025 Draft Attendance for Multiyear Partnership
Coach and the Women’s National Basketball Association (WNBA) have launched a multiyear partnership centered on empowering self-expression through…
Vessi Footwear Appoints Former Sonos Marketer as CMO
Vessi Footwear, the Vancouver-based brand renowned for its 100% waterproof sneakers, has appointed Lorrin Pascoe as its new Chief Marketing Officer…
WSS’s 40th Anniversary Collabs with Reebok and Puma
WSS Celebrates 40 Years with Two Iconic Collaborations: Reebok Classic Nylon & Puma Suede XL This year, WSS…
Sporting Goods Industry Targets $1.8T Inactive Market
The global sporting goods industry is navigating a complex landscape marked by economic headwinds, shifting consumer behaviors, and…