Sock-Sandal Adoption Clashes With Boomer Approval in Fashion Shift
In a surprising twist to summer fashion norms, Gen Z has embraced socks paired with sandals as a…
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Brand Watch
940 posts · Page 35 of 40
40% of US Consumers Choose Ankle Socks as Casual Footwear
Ankle socks have emerged as America’s preferred choice for everyday footwear, with 40% of US consumers opting for this style when…
LG and xboom by will.i.am Launch Audio Lineup Amid Global Smart Speaker Surge
Merging AI innovation with music industry flair, LG and will-I-am have brought their CES 2025 vision to life…
New Era Cap and adidas Tap NCAA Teams Amid Baseball’s 18% Viewership Surge
New Era Cap and adidas have partnered to outfit three premier NCAA baseball teams—Texas A&M Aggies, Miami Hurricanes, and Arizona State Sun Devils—with…
Coach Leverages WNBA Record 2025 Draft Attendance for Multiyear Partnership
Coach and the Women’s National Basketball Association (WNBA) have launched a multiyear partnership centered on empowering self-expression through…
Vessi Footwear Appoints Former Sonos Marketer as CMO
Vessi Footwear, the Vancouver-based brand renowned for its 100% waterproof sneakers, has appointed Lorrin Pascoe as its new Chief Marketing Officer…
WSS’s 40th Anniversary Collabs with Reebok and Puma
WSS Celebrates 40 Years with Two Iconic Collaborations: Reebok Classic Nylon & Puma Suede XL This year, WSS…
Sporting Goods Industry Targets $1.8T Inactive Market
The global sporting goods industry is navigating a complex landscape marked by economic headwinds, shifting consumer behaviors, and…
Foot Locker Steps Up Customer Experience with Ometria
Foot Locker is stepping up its game in the world of footwear and apparel retail with Ometria, a…
Coach and the WNBA Champion Individuality, Announce Multiyear Partnership
A new era continues to break barriers of sports and style, as Coach and the Women’s National Basketball…
42% Shoppers Delay Purchases as Athletic Footwear Claims 61% of Spring 2025 Sales
As warmer weather approaches, US consumers are strategically timing their spring and summer footwear purchases around sales events…
Puma Footwear Hits €4.73B in 2024 with 13% Growth
Puma has cemented its position in the global sportswear industry with footwear sales reaching more than €4 billion…
ANTA Sports Strengthens Global Reach with Jack Wolfskin Acquisition
In a move that’s set to shake up the outdoor apparel and footwear industry, Topgolf Callaway Brands Corp.…
Under Armour’s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B
In a groundbreaking move for the sportswear industry, Under Armour and UNLESS have unveiled their first collaborative regenerative…
Kellanova Drives 36 Percent Sales Lift via Pringles Collaboration
Kellanova (NYSE: K), the global snacking and food giant behind brands like Pringles, Cheez-It, and Special K, is redefining marketing effectiveness…
How SHEIN’s Digital Trend Stores Aim to Dominate the $214B Fast-Fashion Market
SHEIN, the global fast-fashion powerhouse, has introduced Trend Stores, a curated collection of digital storefronts designed to simplify…
Birkenstock Opens 10th US Store in Nashville
Birkenstock, the iconic German footwear brand renowned for its ergonomic designs and commitment to foot health, has opened…
Roots Activewear Welcomes Toby Fournier as First Female Ambassador
In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand,…
V&Co. Beauty’s Skincare-Inspired Hair Launch Taps $36B ‘Skinification’ Trend
V&Co. Beauty has solidified its position in the haircare market with the March 2025 launch of three peptide-infused…
Hanes Launches First-Ever Cross-Category Athleisure To Challenge Premium Brands
Hanes, America’s No. 1 basic apparel brand, has launched Hanes Moves, its first-ever cross-category athleisure line, marking a strategic…
Saucony Doubles Down on Elite Running with 11 New Athletes for 2025 Roster
Saucony, the 127-year-old running brand under Wolverine World Wide (NYSE: WWW), has unveiled its 2025 North American professional running…
Why Onalaja’s Inclusive XXS-XXXXL Size Range Is a Historical Milestone
In celebration of Women’s History Month, we shine a spotlight on Onalaja, a contemporary women’s wear brand that…
How Skechers’ Milan Flagship Is Redefining Sustainable Retail Spaces
Skechers has unveiled a new concept store on Milan’s famed Corso Buenos Aires, one of Europe’s longest and most…
e.l.f. Cosmetics and NWSL Launch Multi-Year Partnership
e.l.f. Cosmetics, a brand from e.l.f. Beauty has forged a groundbreaking multi-year sponsorship with the National Women’s Soccer…