UGG Taps Central Cee and Su Yiming for Reworked Tasman Clogs Campaign

Ugg is sharpening its men’s story for Spring 2026, casting Central Cee and Su Yiming in a new campaign built around reworked clogs and mules that evolve the brand’s Tasman icon into more fashion forward territory. The campaign, unveiled in February 2026, positions comfort first silhouettes as versatile, city to mountain staples aligned with music and winter sport culture rather than just cozy classics.

New chapter for Ugg men’s

The Spring 2026 campaign is a reset for men’s fashion, and Uggs is using the new collection to ‘redefine’ how its footwear fits into modern wardrobes. Rather than leaning only on nostalgia for sheepskin boots, the brand frames this drop as a global reinvention of the Tasman line, with silhouettes meant to move between streetwear, travel, and casual wear.

Choosing Central Cee, a London raised rapper with a cross market fanbase, and Su Yiming, an Olympic snowboarding champion from China, shows Ugg’s focus on global cultural currency and multi sport relevance. Both represent different but complementary entry points into men’s style: music driven streetwear and performance rooted, youth sport.

Tasman evolves into clogs and mules

The collection centers on new styles derived from the fan favorite Tasman, including the Tasman Lace, Tasman Albite, and a headline new silhouette, the Otzo Clog. These models keep the familiar slip on comfort profile while tweaking proportions, details, and uppers to read more like versatile clogs and mules than purely lounge products.

Conclusion

For Deckers Brands, which owns Ugg, this campaign fits a longer arc of pushing the label beyond its winter boot stereotype into a full year, lifestyle proposition for men. Clog and mule silhouettes have been one of the fastest growth stories in casual footwear over the past few seasons, and Ugg is using its Tasman heritage to compete in that space with built in recognition.

For shoppers and fans, the Central Cee and Su Yiming casting signals that Ugg is betting on cultural storytelling, music, youth sport, and global city life as much as on material updates to keep its men’s business relevant. The Spring 2026 clogs and mules capsule will be one to watch as a test of how far the brand can stretch its iconic comfort into elevated, everyday fashion.