Meet Tronus, the first sneaker company owned by a female athlete. Not just any athlete, the highest paid female athlete to play professional football I might add. The timing is impeccable with recent news that flag football has been added to the schedule for the 2028 Olympics in Los Angeles. With the addition of the flag football, the playing field is more level for equity in the popular non tackle sport giving women more opportunities to compete.
Tronus plans to realease their first cleat in Q3 of this year, with big plans for the 2024 Flag Football Spring season. The driving force behind Tronus is a dynamic duo – record-breaking athlete turned CEO Santia Deck, and Cynthia Cureton-Robles, expert in media and entrepreneurship. Together, they have built a brand that is as much about empowerment and ambition as it is about stylish, performance-oriented sneakers.
Santia’s transition from the field to running Tronus has been transformative. Her experiences in sport have directly influenced her approach to business. “It’s all about strategizing, adapting, and pushing for better, just like on the field,” she says. The same grit and teamwork from sports have shaped her work ethic and approach in business, resulting in footwear that truly understands what active individuals need.
Cynthia leverages her extensive experience in media and entrepreneurship to drive the brand’s growth. She believes in understanding the audience, crafting narratives that resonate, and creating authentic engagement. With initiatives like the live Instagram show, “Kicks n Culture”, and collaborations with community outreach programs, Tronus continually inspires and pushes its audience to reach for their dreams and conquer adversities.
For Tronus, empowerment is more than a buzzword; it’s a mission. The culturally rich brand aims to challenge the status quo and break barriers, particularly for women in the footwear industry. “We want the next generation to grow up in a world where stories like ours are the norm, not the exception,” they assert. They are committed to producing footwear that symbolizes empowerment and aspiration.