Adidas and the Audi Revolut F1 Team have announced Sampa Soul, a collection drawing on São Paulo’s architecture and cultural identity. Unveiled October 22, the capsule goes on sale October 23 through adidas’ motorsport store, the team’s online shop and selected retailers worldwide.
According to the official adidas announcement, the range spans jerseys, jackets, shorts, tees, caps, footwear and accessories.
City references in teamwear
Forest green and metallic gold define the palette. Geometric patterns reference the city’s tiles, while blue-and-yellow details on the authentic driver jersey acknowledge Brazil’s flag. A knitted polo adds embossed texture to the assortment.
Drivers Gabriel Bortoleto and Nico Hulkenberg appear in the campaign alongside Brazilian actor André Lamoglia. The imagery uses a 1970s-style São Paulo café setting to connect team apparel with the city outside the circuit.
The capsule gives fans a different expression of team identity from a standard race jersey. Its city-specific pattern and broader clothing selection position race-week merchandise as an everyday wardrobe proposition, tying the collection to place as well as team allegiance.
