adidas Unveils Bold Team Kits for Milano Cortina 2026 Winter Games

Unveiling a new era of performance and identity for the world stage begins now.

A Standout Collection for the Winter Games

adidas has revealed a stunning 700-piece collection of team kits for the upcoming 2026 Winter Olympic and Paralympic Games in Milano Cortina, capturing the individual character and proud spirit of each nation through distinctive graphics and bold design touches.

Designed for twelve supported nations Team GB, ParalympicsGB, Team D, Poland, Turkey, Hungary, Ethiopia, Brazil and their respective Paralympic and Olympic delegations, this all-encompassing range celebrates unity, excellence, and visual storytelling across every element from opening ceremony uniforms to fan apparel.

Designing for National Identity

Every detail of the collection reflects a deep commitment to celebrating athletes and their home countries.

Each nation’s signature colors, flag motifs, and national insignia are woven throughout prints, fonts, and graphics that use repeating lines and flashes of color, symbolizing the energy and passion athletes bring to the Games.

Jacqueline King, adidas Design Director, explained, “Our ambition was to create kits that not only help athletes tackle the challenges of winter sports but also capture what makes the Games so special”.

The result is a unified visual language that honors both unity and individuality, making it possible for athletes and fans to embody their country’s essence at every moment of the event from competition to the podium and while in the Olympic Village.

High Performance, Athlete-First Innovation

Drawing on its legacy of innovation, adidas has tailored key pieces with athlete input and state-of-the-art materials.

Notable items include the TERREX Xperior Loose Fill Hooded Jacket, the Xperior Hybrid Primeknit CLIMAPROOF+ Jacket featuring advanced waterproof and stretch technology, and the Freehiker 2 GORE-TEX CLIMAWARM+ hiking shoes all meticulously engineered to ensure comfort, durability, and peak performance in harsh winter conditions.

Advanced body mapping and research-driven Primeknit construction help ensure each garment delivers on flexibility, weather resistance, and breathability.

The innovative designs have been validated by consultation with top athletes, guaranteeing that every item is both functional and emblematic of national pride.

Supporting Athletes and Fans Alike

The apparel extends beyond official team wear. Fans can access select items for each nation in the collection, wearing their colors in support whether they attend in person or watch from home.

Individual athletes, including icons like Mikaela Shiffrin, Petra Vlhová, and Sarah Nurse, will receive additional, custom-fit high performance training and competition apparel, underlining adidas’s enduring dedication to preparing competitors for every aspect of Games life.

As the world prepares for Milano Cortina 2026, adidas’s new multisport Olympic and Paralympic collection stands out as a testament to the intersection of design, innovation, and national pride, driving athletes forward and uniting fans in a celebration of global sport and unity.