adidas Originals and Willy Chavarria are introducing adiSignature, a new line of premium sweats developed with the designer in his role as the brand’s Creative Advisor. The first collection launches October 23, with hoodies, sweatpants, tees and reworked Firebird and SST tracksuits priced from €45 to €100.
The line builds on familiar adidas codes through heavier fabrics and more relaxed proportions. adidas says each piece uses 420-gram brushed-back fleece, with construction changes spanning dropped shoulders, roomier fits and updated Three Stripes details. Chavarria describes adiSignature as a framework the pair intend to evolve over time.
The launch gives the collaboration a broader remit than a single seasonal capsule: adiSignature is built around staples that sit between adidas’ sportswear archive and everyday dressing. Its first release combines bold colour blocking with a premium New York block pack that revisits an archival 1980s jogging suit.
The campaign, shot and directed by Brianna Capozzi and styled by Georgia Pendlebury, follows its cast in unscripted conversations about memory, relationships and identity. The collection will be available through adidas, its retail stores and select partners from October 23. Read the official adidas Originals announcement.
