Adidas x Audi Revolut F1 Team Launch Their First Ever Apparel and Merch Collection

Adidas and Audi Revolut F1 Team have launched their first global teamwear and fanwear collection, giving fans access to official product ahead of Audi’s debut as a factory team on the 2026 Formula 1 grid. The drop marks the retail start of a multi year partnership between the three stripes and the four rings, positioned as the first in a series of collections that will roll out through the season.

The Launch

The inaugural adidas x Audi Revolut F1 Team collection lands in stores and online on February 19, spanning more than 160 pieces across apparel, footwear, and accessories. The range is split into official teamwear and lifestyle led fanwear, with both built around the same core identity and color palette established with the Audi R26 F1 car.

Teamwear was first shown in Berlin in January and is tailored to drivers Nico Hülkenberg and Gabriel Bortoleto, engineers, and mechanics, using performance fabrics and construction tuned to each role’s needs at the track. Fanwear is designed for everyday use as much as race weekends, signaling that the collection is meant to travel beyond the paddock into city wear.

Design Range

Within fanwear, Adidas and Audi Revolut F1 Team have defined three main lines: the DNA Range, the Elevated Fanwear Range, and drivers’ merchandise. The DNA Range focuses on core pieces, T shirts, hoodies, jackets, caps, and shoes, in the team’s primary colors, making the new F1 identity instantly recognizable.

The Elevated Fanwear Range leans into cleaner, lifestyle oriented silhouettes with subtle branding and a modern fit, aimed at fans who want a less literal team look. Driver merchandise rounds out the collection, with items linked to both Hülkenberg and Bortoleto, while limited special drops planned through the season are set to spotlight specific races and cultural moments.​

On the performance side, teamwear integrates Adidas technologies like CLIMACOOL for mechanics’ jackets in utility black and graphite, and a bespoke ADIZERO EVO SL in grey and red with a Lightstrike Pro midsole for lightweight comfort. The focus is on function under pressure, temperature regulation, freedom of movement, and durability, while keeping the aesthetic aligned with Audi’s precise, pared-back design language.

Distribution and Access

The collection is available globally via the Audi F1 online store, Adidas’ official motorsport channels, selected wholesale partners, and participating Audi dealerships. This multi channel rollout is designed to reach both traditional motorsport fans and a wider sportswear audience, positioning the team’s gear alongside broader Adidas performance and lifestyle assortments.

Audi frames the launch as part of a broader plan to build a global community around its entry into Formula 1, with apparel and footwear serving as visible touchpoints for new and existing fans. For Adidas, the partnership adds a high visibility motorsport pillar to its portfolio, complementing its existing football, running, and outdoor performance categories.

Why it Matters

For sportswear and sneaker fans, the adidas x Audi Revolut F1 Team collection is an example of how team partnerships are evolving from basic polos and caps into full, layered wardrobes that blend performance and lifestyle. The scale of the first drop and the plan for ongoing releases suggest that both brands see F1 as a long term storytelling platform, where technical apparel, footwear, and fanwear can move together across seasons.