Alohas Steps Up the Shoe Game with Ariadna Tapia and Sustainable Style in 2026

ALOHAS is opening 2026 with a wardrobe-upgrade mindset, “stepping up the shoe game” alongside Spanish content creator Ariadna Tapia in a styling-driven social campaign that puts statement footwear and sustainability in the same frame.

Alohas meets Ariadna

Influencer-favorite brand ALOHAS has built its reputation on designer-inspired, on-demand shoes crafted in Spain, from chunky sandals and square-toe heels to clogs and timeless boots. Its latest teaser, “Stepping up the shoe game with @ariadnatb,” taps into Ariadna’s polished, everyday-chic aesthetic to show how bold shoes can anchor simple outfits.

Sustainable shoes as the outfit hero

Founded as a Spanish brand in Hawaii and now headquartered in Barcelona, ALOHAS operates on an on-demand model, holding off on production until orders are in to avoid overproduction and excess inventory. Shoes are designed in Barcelona and handcrafted by artisans in Alicante, with responsible leather certified by the Leather Working Group and growing use of plant-based and recycled materials.

This sustainability-first approach lets ALOHAS position its boots, heels, and flats as investment pieces that justify being the starting point of an outfit rather than the afterthought. By showing Ariadna building looks from the shoes up, the campaign reinforces the idea that a consciously made pair can reset a whole wardrobe.

On-demand fashion with influencer styling

One of ALOHAS’s signature moves is its reversed pricing cycle: new drops launch at 30% off, move to 15% off as production begins, then reach full price once in stock, rewarding early adopters who commit to styles before they flood feeds. That model keeps collections fresh—new drops hit the site every month—while reducing waste and giving customers power over what gets produced.

By layering Ariadna’s content on top of this system, ALOHAS turns each shoe into a mini narrative: followers see how a pair looks in real life, then can pre-order at a better price while supporting slower, more responsible production. For a digital-native audience, that blend of sustainability, style, and savings is a powerful proposition.

Why “stepping up the shoe game” matters now

Consumers are increasingly choosing fewer, better shoes that deliver both aesthetic impact and ethical credibility, especially among millennial and Gen Z shoppers. ALOHAS speaks directly to that mindset, promising shoes that are “sustainable, on trend and affordable,” without the overproduction associated with fast fashion.

By starting 2026 with a simple message—stepping up the shoe game with—the brand signals a year focused on elevated basics, stronger style decisions and more intentional purchases, one pair at a time. For followers, the takeaway is clear: if the outfit feels flat, start with the shoes.