ASOS and Adidas Originals to launch Collection 03 on April 16, the third and largest chapter in an in house design partnership that debuted on a London runway in July 2025, alongside the separate announcement of Australian label Bronze Snake as ASOS’s exclusive UK wholesale partner. Together, the two moves point to a retailer building both its design credibility and its brand curation simultaneously.
Collection 03
The 27 piece womenswear range spans reimagined Firebird tracksuits, gingham pleated skirts and co ords, lace embellished shorts, gathered fleeces, balloon leg trousers, and a khaki coat, with prices ranging from €48 to €156. The collection will be exclusively on asos.com, in the ASOS app, and in select adidas London stores.
Vanessa Spence, Executive Vice President Brand and Creative at ASOS, said, “This third collection moves adidas Originals x ASOS collaboration into a more expressive space, with elevated textures, sharper styling, and more ways for customers to make the collection their own.”
A Sell Out Track Record
Collection 01 debuted at a London runway show in July 2025 and sold rapidly, with Collection 02 following in October to similar results. The partnership is designed entirely in house by ASOS’s own design team, working directly with adidas’s archive and three stripe heritage. Spence described Collection 01 at launch as “the most exciting launch in the history of the partnership and also ASOS.”
Bronze Snake Lands in the UK
Bronze Snake, a Melbourne label founded in 2006, launched a 31 piece debut UK collection exclusively on asos.com in March 2026, making ASOS its sole UK wholesale partner. Stand out pieces include a chocolate polka dot scarf top and midi skirt set, and asymmetric tailored linen cords.
Shazmeen Malik, Brands Director at ASOS, said, “We’re excited to welcome Bronze Snake to ASOS as another Australian brand for customers to discover. The elevated, cool girl style these brands embody really resonates with our customers.” The signing brings the total number of Australian brands on the ASOS platform to eight, as the retailer continues to build out the category it describes as consistently resonating with its core customer.
Two Moves, One Strategy
Together, the adidas Originals collab and the Bronze Snake onboarding reflect two distinct but complementary tools ASOS is using to stay relevant: co creating product with a global heritage brand to elevate its own design credentials, and curating emerging international labels to refresh its brand mix. Both moves target a fashion conscious consumer who shops primarily online and expects exclusive access, either to in house design or to brands not yet widely available in their market.
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