Authentic Brands Group Names Blue Sage Accessories Official Wetsuit Partner For Iconic Surf Labels

Authentic Brands Group is deepening its surf and outdoor footprint with a multi-brand expansion. It is expanding its partnership with Blue Sage Accessories LLC. They appointed the accessories specialist to design and manufacture wetsuits. Moreover, they will create an extended lineup of accessories for key Boardriders labels in the U.S. The deal focuses on performance-led growth for Roxy, Quiksilver, Volcom, RVCA, and Billabong. The new products will hit the market from December 2025.

Deal overview

Authentic Brands Group describes Blue Sage Accessories as a leading designer and manufacturer. They specialize in performance and lifestyle accessories. They are now expanding the relationship into a broader, multi-brand agreement. Under the new terms, Blue Sage Accessories will produce wetsuits for Roxy, Quiksilver, and Volcom in the U.S. They will also make additional cold-weather and fashion accessories for Quiksilver, RVCA, and Billabong.

The partnership is positioned as a way to strengthen Authentic’s surf ecosystem. This is achieved by leaning on a specialist partner with deep category expertise. By consolidating key technical categories under Blue Sage Accessories, Authentic is aiming for more consistent design, quality, and distribution. This consolidation applies across multiple brands in the U.S. market.

Product categories and timing

Through the expanded agreement, Blue Sage Accessories will take on one of the most technical categories in action sports: wetsuits. The company will design and manufacture wetsuits for Roxy, Quiksilver, and Volcom for men, women, and kids in the U.S., a category Authentic calls “core” to the brands’ surf heritage.

In addition, Blue Sage Accessories will produce more cold-weather and fashion accessories for Quiksilver, RVCA, and Billabong in the U.S. market. According to the announcement, Roxy, Quiksilver, and Volcom wetsuits will roll out starting December 2025. The expanded accessories assortment for Quiksilver, RVCA, and Billabong will be available from December 15 through direct-to-consumer channels and specialty retailers.

Strategic importance for Authentic

David Brooks, EVP, Action and Outdoor Sports, Lifestyle at Authentic, said that “Wetsuits sit at the heart of Roxy, Quiksilver and Volcom’s legacy—iconic brands shaped by cold dawn surf checks, breakthrough athlete moments and decades of pushing performance boundaries…As one of the most technically demanding categories in board sports, wetsuits frequently define how athletes experience the ocean and how these brands show up in the water. Expanding this category with BSA underscores our continued trust in their ability to deliver high-quality, innovative products that resonate with our consumers globally.”

The move aligns with Authentic’s broader strategy. This involves scaling iconic brands through top-tier operators. The company aims to maintain strong product storytelling. They note that the portfolio of more than 50 global brands generates approximately 32 billion in annual systemwide retail sales. Their presence is in 150 countries, over 30,000 freestanding stores, and 500,000 points of sale worldwide.

What this means for Blue Sage Accessories

For Blue Sage Accessories, the expanded mandate cements its role as a core partner across both performance and lifestyle segments. The company brings integrated product development, sourcing, sales, and distribution capabilities. These capabilities span bags, luggage, headwear, wetsuits, hydration, and small accessories. They focus on durability, functionality, and sustainability.

Kelly Grismer, CEO of Blue Sage Accessories, said that “We’re honored to deepen our relationship with Authentic and its powerful portfolio of brands. Together, we look forward to growing these categories and bringing tech-forward, performance-driven products to consumers who live and breathe the outdoors and adventure.”

Impact on surf and outdoor consumers

For surf consumers, this partnership promises a more unified performance story across some of the category’s most recognizable brands. Shoppers will see Roxy, Quiksilver, and Volcom wetsuits and expanded Quiksilver, RVCA, and Billabong accessories assortments rolling out within the same December 2025 window, simplifying seasonal buying.

By tying technical product creation to a single specialist partner, Authentic is betting on consistency in fit, function, and sustainability features across brands while still allowing each label to retain its own design language. For retailers, the consolidated approach could translate into cleaner assortments and tighter stories around performance, cold-weather protection, and lifestyle accessories throughout North America.