FM Team

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BIRKENSTOCK continues its ambitious European retail expansion with the opening of its second full-price store in the Netherlands, this time in The Hague.…

Twelve Unveils 2025 Survey Showing 74 Percent Prefer CO2 Products

A new national survey reveals Americans are ready to embrace products made from captured CO2 over traditional oil-based goods.…

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This collaboration brings a fresh approach to golfwear and introduces a new standard for style on and off the course.…

Reebok Enters New Era with Slam Jam Collaboration Focused on Culture and Style

Under the stewardship of Authentic Brands Group, Reebok has been actively seeking ways to strengthen its global footprint and reconnect with both loyal and new consumers.…

UOVO Unveils Flow with 4 New Technologies in Spring 2025 Collection

UOVO is stepping boldly into 2025 with the launch of Flow, its first-ever collection of men’s and women’s performance-inspired trainers.…

Reebok Unveils 2025 Revival Strategy Led by Shaq and Iverson in Power Moves

Basketball legends Shaquille O’Neal and Allen Iverson, once fierce rivals in the 2001 NBA Finals, are now joining forces off the court to breathe new life into Reebok, the iconic sneaker brand they helped define.…

HOKA Launches Mafate X with Dual Layer Cushion and Vibram Grip in 2025

HOKA has just launched the Mafate X, redefining what trail runners can expect from their footwear.…

CLUB4 Fitness and Sneaker Impact Unveil New 2024 Recycling Drive Across the US

CLUB4 Fitness and Sneaker Impact have launched a nationwide campaign to make sneaker recycling accessible and meaningful for people across the United States.…

Puma Golf Debuts $110 Helsinki G in 5 Styles for 2025

Puma Golf is once again pushing the boundaries of golf fashion and performance, unveiling the reimagined Helsinki G sneaker—a shoe that blends the brand’s storied heritage with the demands of today’s modern golfer.…

Adidas America Reaches $235,000 Safety Settlement in New York 2025

Adidas America has reached a $235,000 settlement with the U.S. Department of Labor to resolve ongoing safety violations at one of its warehouses in upstate New York.…