Umbro PROJECT by Aitor Throup Reimagines the Future of Football Design
Umbro is using PROJECT with Aitor Throup to push beyond traditional kit design and into a more radical…
adidas and Rick Owens Unveil SS27 Collection at Paris Fashion Week
adidas is using its latest collaboration with Rick Owens to push deeper into the luxury fashion space. Introducing…
C.P. Company Showcases SS27 Fabric Innovation at Paris Fashion Week
C.P. Company is using Paris Fashion Week less as a runway moment and more as a lab showcase.…
John Lobb Reimagines Formal Footwear for Spring/Summer 2027
John Lobb is using its Spring/Summer 2027 collection to narrow the gap between evening formality and daily life.…
Heliot Emil Unveils SS27 TROXLER With Technical Luxury in Paris
Heliot Emil uses its SS27 “TROXLER” showroom in Paris to push a clear vision of luxury built on…
JJJJound and New Balance Bring the 1890 to Paris With RAYON DE SPORT
JJJJound and New Balance are treating the launch of the new 1890 not as a standard drop. Instead,…
Christian Louboutin Elevates Menswear With SS27 Collection Featuring Jaden Smith
Christian Louboutin is treating menswear as a complete luxury universe rather than an extension of its women’s business.…
Supreme and Yuketen Elevate Craftsmanship With the Leo Collaboration
Supreme’s latest collaboration with Yuketen shows how deep craft can sit comfortably inside modern streetwear. Instead of chasing…
Oakley Expands Into Fashion at Milan Men’s Fashion Week SS27
Oakley is using Milan Men’s Fashion Week SS27 to push further into fashion, not just performance eyewear. The…
S&S Activewear Adds Ariat to Strengthen Workwear and Western Apparel
S&S Activewear’s plan to add Ariat to its portfolio from Spring 2027 is part of the growing S&S…