Under Armour Doubles Down on Women’s Basketball With Marina Mabrey Player Exclusive
Under Armour is making a clear statement with Marina Mabrey. By building a dedicated player exclusive around her…
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FM Team
876 published stories · Page 2
Stone Island Rome Flagship Signals the Future of Luxury Sportswear Retail
Stone Island is using its new Rome flagship to show where luxury sportswear retail is heading next. The…
Nike Closes Select Stores as It Reshapes Its Retail Footprint
Nike is tightening its brick-and-mortar strategy, and Nike Live is taking the hit. Over the past several weeks,…
BIRKENSTOCK Opens First Community Experience Store in Shanghai
BIRKENSTOCK is using Shanghai to test a different kind of retail footprint. The new BIRKENSTOCK Community Experience Store…
Skechers Capitalizes on Fashion’s Return to Glossy Footwear
Skechers is leaning directly into fashion’s renewed appetite for glossy, high‑impact footwear. With the Hotshot line and its…
Fitasy Stride 1.0: Breathable Recovery Shoe Reviewed After a Month
I have tested a lot of shoes. The specs rarely tell the full story. Wear tells you everything.…
Fireball Expands Into Lifestyle Merchandise With Limited-Edition Sneaker Drop
Fireball Cinnamon Whisky is moving beyond the bar cart. The new Fireball Sneaks Limited Edition Footwear is a…
Foot Locker, Kids Foot Locker and Champs Sports Expand On-Demand Delivery Through Uber Eats
Foot Locker is pushing hard into on-demand retail, and Uber Eats is now part of that strategy. Foot…
TIME Recognition of Diana Flores Signals Flag Football’s Commercial Future
TIME putting Diana Flores on its radar is more than a personal win. It is a clear sign…
Justin Bieber Debuts Unreleased SKYLRK Sneakers at the FIFA World Cup Final
Justin Bieber treated the 2026 FIFA World Cup Final halftime show as more than a comeback stage. He…
Fireball Sneaks Turn a High-Top Into a Stash-Ready Statement
Fireball Cinnamon Whisky is pushing into sneaker culture with a concept that blends novelty, utility, and brand storytelling.…
Foot Locker and Uber Eats Bring Athletic Retail Into the On-Demand Economy
Foot Locker is treating delivery apps as a core retail channel, not a side experiment. In fact, the…
Maison Deux Mains Debuts Permanent Collection With Deadstock Luxury Fabrics
Maison Deux Mains is showing how small, focused labels can treat deadstock as a starting point not an…
PUMA Appoints Dusan Hamlin as Vice President of E-Commerce
PUMA is restructuring how it sells and speaks to consumers online, and it is putting a specialist in…
Nike Strengthens Its Football Roster With New Class of NIL Athletes
Nike is using NIL to lock in the future of football, not just its present. By signing 11…
PUMA Reinforces Handball Ambitions With Mathias Gidsel Renewal
PUMA is treating handball as a strategic performance category, not a niche. By renewing its long-standing partnership with…
lululemon Selects Bucharest as a Gateway to Eastern Europe’s Luxury Market
lululemon is treating Bucharest as more than a new pin on the map. By opening in Băneasa Shopping…
adidas Originals BAD BUNNY F50 Ghost Sprint Reimagines the Iconic F50 Spider
adidas Originals is using the BAD BUNNY F50 Ghost Sprint to transform one of its fastest football boots…
lululemon Launches “Rest Day with Lewis Hamilton” as a New Lens on High Performance
lululemon is treating content as a core performance platform, not a marketing afterthought. With “Rest Day with Lewis…
FDRA Warns New Tariffs and Rising Costs Will Shape Footwear in 2026
FDRA is putting a sharp, public frame around pressures that many footwear companies are already feeling. New tariffs,…
Onitsuka Tiger Opens Its Largest Global Flagship Yet in Shinjuku
Onitsuka Tiger is treating Tokyo retail as a statement about where the brand stands today. With its new…
Louis Vuitton Enters a New Era of Lightweight Performance Footwear With LV Drop 300
Louis Vuitton is treating weight as a design brief, not just a spec line. With the LV Drop…
FILA Reopens Venetian Macao Flagship With an Elevated Retail Concept
FILA is treating retail design as a core part of its athleisure strategy. With the reopening of its…
Nordstrom Appoints Brooke Bobb as New Fashion Director
Nordstrom is treating editorial expertise as a core part of its merchandising strategy. With the appointment of Brooke…