Boston College Athletics has announced a major expansion of its partnership with New Balance, bringing the Eagles’ football program under the comprehensive apparel deal.…
Nick Boulle returns to the world’s most iconic endurance race as De Boulle Motorsports confirms its third Le Mans entry for 2025.…
In a bold step forward for women’s safety and empowerment Running Mate has officially unveiled its 2025 Collective an initiative launched in partnership with five leading organizations.…
ASICS Corporation has been recognized as one of Japan’s SX (Sustainability Transformation) Brands 2025, a prestigious designation jointly awarded by Japan’s Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange.…
New Era Becomes Official On-Field Cap Provider for All 30 MLS Clubs as Soccer Popularity Explodes in North America.…
StockX has released its latest Brand Protection & Customer Trust Report to highlight new milestones in the fight against counterfeits.…
Tennis star Coco Gauff will debut the New Balance x Miu Miu collection during major summer tournaments ahead of its global launch on September 10.…
The global trail running shoe market is poised for significant growth, driven by a confluence of factors including rising outdoor activity participation, technological advancements, and sustainability initiatives.…
Adidas unveils the first running shoe made for athletes with Down Syndrome, redefining inclusive sportswear.…
In a move set to reshape the landscape of rugby sponsorship, New Zealand Rugby (NZR) and Gallagher Insurance have announced a multi-year partnership, bringing together two globally recognized brands with a shared commitment to integrity, excellence, and community impact.…
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