Front of Shirt Sponsorship Out: Could Footwear Be the Next Branding Battleground?
The Premier League has long been a global powerhouse, attracting billions in sponsorship revenue each season. For many…
LOEWE × On’s Cloudsolo Sneaker Signals a New Frontier
In the evolving intersection of fashion and performance, few collaborations feel as intentional as this one. LOEWE —…
L.L.Bean Expands Northern Attitude Collection with Noah Kahan and $100K Mental Health Commitment
The Northern Attitude collection offers an intimate window into singer-songwriter Noah Kahan’s life beyond the spotlight as he…
Nike Basketball Announces Class of 2025 NIL Athletes Leading the Future of the Game
Nike Basketball welcomes an elite new class of NIL athletes for 2025 with Aaliyah Chavez and Brandon McCoy…
Atlanta Hawks Partner With Paze as Official Jersey Patch and Digital Wallet
The Atlanta Hawks and Early Warning Services have launched a multi-year partnership naming Paze, the digital online checkout solution, as the Official Jersey…
Jordan Brand Opens First U.S. World of Flight Store in Philadelphia
Jordan Brand brings its pinnacle World of Flight retail experience to Philadelphia with premium product storytelling community events…
Reebok and PlayStation Launch 30th Anniversary Sneaker Collection
Today, Reebok and Sony Interactive Entertainment are celebrating the 30th anniversary of the original PlayStation console through the launch of the Reebok x PlayStation…
Shura Links Opens Saudi Arabia’s First Island Golf Course Driving Sustainable Tourism
Shura Links has officially opened as Saudi Arabia’s first island golf course, blending world-class design with coastal luxury…
Unrivaled Closes $340M Valuation Series B to Redefine Women’s Basketball
Unrivaled, the groundbreaking women’s basketball league founded by athletes for athletes, has secured a $340 million valuation with…
Genesco Launches Journeys Global Retail Group to Drive Youth-Focused Growth in 2025
Genesco brings together Journeys and schuh and Little Burgundy under one powerful global retail group to drive youth-focused…