The WNBA Season 30 Campaign Is the Biggest in League History and It Starts May 8
The WNBA launched its largest marketing campaign to date this week. It is built around the league’s 30th…
The Rolex Monte-Carlo Masters Boutique Is Live for Tournament Week 2026
The Rolex Monte-Carlo Masters official merchandise boutique is open during tournament week, with Ekinsport running the on site…
Jordan Brand and LA Golf Collective swang Announce a Multi Year Community Partnership
Jordan Brand and LA based golf collective swang have announced a multi year partnership built around community access…
Alo Launches Its First Trail Sneaker on April 9 as Its Fourth Footwear Silhouette
Alo is adding a trail silhouette to its growing footwear roster. The brand is launching the Alo Trail…
Jennie and Frankies Bikinis Bring a Limited Edition Capsule to Seoul’s Seongsu District with a 2 Week Pop Up
Frankies Bikinis is making its Korean brick and mortar debut through a two week pop up at Musinsa…
Pharrell and Adidas Originals Revive a 2004 Yoga Shoe as the VIRGINIA Vario FLAT EARTHER
Adidas Originals and Pharrell Williams are extending the VIRGINIA universe with a new silhouette rooted in the adidas…
Fleet Feet and Nike Formalize a Full Nationwide Partnership Built Around the Pegasus 42
Fleet Feet and Nike have formalized an expanded vendor partnership, moving Nike Running from a limited presence in…
Vivobarefoot to Debut its First U.S. store in New York this June
Vivobarefoot is bringing its barefoot movement and biophilic retail concept to the United States for the first time,…
WHOOP’s $10B Valuation Signals Wearables Are No Longer Just Fitness Tools
WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…
United Airlines Celebrate their 100th Anniversary with a Co Branded Adidas Samba Exclusive for Employees
United Airlines is marking its 100th anniversary with a co branded adidas Samba, following a growing pattern of…