Adidas
The latest Adidas news, product stories and collaborations from Footwear Magazine.
Upcoming releases
Latest Adidas coverage

Steve Madden Challenges Adidas Over Stripe Trademark in Court
Steve Madden is taking Adidas to court in a high-stakes trademark dispute over the use of stripe designs…

Nike, Adidas and Puma Top US Sportswear Brand Awareness, Survey
Nike has maintained its stronghold as the most recognized sportswear brand in the United States, with 96% awareness among consumers…

Adidas and Sevilla FC Sign 10 Year Kit Deal Starting 2025 in Spain
Adidas has officially announced a landmark 10-year partnership with Spanish football club Sevilla FC, marking a significant return…

Adidas and Apple Stores Among 7 Retailers Looted Overnight in Downtown LA
Looters struck several major stores in downtown Los Angeles overnight as unrest continued following days of anti-ICE protests.…

Adidas America Reaches $235,000 Safety Settlement in New York 2025
Adidas America has reached a $235,000 settlement with the U.S. Department of Labor to resolve ongoing safety violations at…

Adidas Designs First Running Shoe for Athletes with Down Syndrome
Adidas unveils the first running shoe made for athletes with Down Syndrome, redefining inclusive sportswear. After three years…

Adidas Confirms Data Breach Through Third-Party Vendor
Adidas has confirmed a data breach through a third-party vendor affecting customers who contacted its help desk. It…

Steve Madden Seeks to Break Adidas’s Stripe Stronghold
In a high-profile legal confrontation shaking up the footwear industry, Steve Madden has filed a lawsuit against Adidas,…

New Era Cap and adidas Tap NCAA Teams Amid Baseball’s 18% Viewership Surge
New Era Cap and adidas have partnered to outfit three premier NCAA baseball teams—Texas A&M Aggies, Miami Hurricanes, and Arizona State Sun Devils—with…

Adidas Settles Lawsuits With Kanye West Two Years After Ending Yeezy Deal
Adidas and Kanye West, now known as Ye, have reached a settlement to end their long-standing legal disputes,…

The Most Popular Sneaker Brands at the US Open 2024
At the 2024 US Open, tennis players showcased a diverse range of popular and innovative tennis shoe brands,…

Fashion for Good Partners adidas, Inditex, ON Running & More
Fashion for Good has teamed up with major footwear brands like adidas, Inditex, ON Running, PVH Corp., Reformation,…

Impossible is Nothing In Footwear: Former head of Adidas YEEZY Innovation Lab, on Footwear, Design, And Advice For Young Entrepreneurs
In the fast-paced world of footwear design, the only constant is change. One individual who has embraced this…

Jenna Ortega Becomes Adidas New Brand Ambassador
Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a…
