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Latest Puma coverage

Rihanna Unveils Bold Homme Girl Volume 14 Alongside New Fenty x Puma Drop
Rihanna’s latest endeavor features her posing for “Homme Girl” marked by a striking visual and cultural statement featured…

PUMA 2025 launches debut Rosé collection with immersive Shanghai showcase
PUMA and Rosé transformed Shanghai into a vision of creative style and athletic spirit as fans explored the…

PUMA 2025 Honors Memphis Depay’s 52 Goals with Limited-Edition MD51 Boots
Breaking records and inspiring the next generation, Memphis Depay’s journey to the Netherlands’ all-time scoring title is marked…

PUMA and Charles F. Stead Reimagine the Suede in Three Heritage Colorways
PUMA is blending heritage with craftsmanship in its latest sneaker release. PUMA has once again reimagined its legendary Suede…

PUMA and Ferrari Celebrate 20 Years with 2025 Replica Collection in Milan
PUMA and Scuderia Ferrari HP marked a milestone that few in motorsport apparel or automotive culture can claim, 20 years…

PUMA and Skepta Launch 2025 Skope Forever Capsule With Minimalist Black-on-Black Designs
Skepta and PUMA join forces again for a minimalist capsule collection delivering understated statement pieces in bold monochrome.…

PUMA Revives 2003 H-Street in Jamaica-Inspired Colorways for 2025
PUMA honors Jamaica’s unmatched track and field heritage with a special-edition H-Street sneaker drop in the country’s signature…

FENTY x PUMA Launches Football-Inspired Collection by Rihanna
Rihanna reimagines football classics into bold everyday streetwear pieces for the latest FENTY x PUMA drop. In her…

PUMA Extends Partnership With Manchester City After Treble-Winning Run
PUMA and Manchester City have renewed their groundbreaking partnership following a historic treble-winning run, setting the stage for…

Puma and Manchester City Seal £1 Billion Extension in Historic 10-Year Partnership 2025
The powerhouse duo will continue their record-breaking collaboration as Puma signs a monumental decade-long deal to stay Manchester…

PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025
PUMA and Borussia Dortmund are strengthening their legacy of innovation and fan connection with a renewed partnership and…

Game-Changing Golf Shoes to Buy in 2025 and the Ones to Avoid
Golf shoes matter more than ever in 2025, with new tech boosting grip support and comfort, so choosing…

Nike, Adidas and Puma Top US Sportswear Brand Awareness, Survey
Nike has maintained its stronghold as the most recognized sportswear brand in the United States, with 96% awareness among consumers…

Streetwear Spotlight: Dorian Who’s PUMA Collaboration Earns CAFA Acclaim
Toronto-based designer Dorian Who continues to blaze a trail in the world of avant-garde streetwear, and her latest…

Puma Golf Debuts $110 Helsinki G in 5 Styles for 2025
Puma Golf is once again pushing the boundaries of golf fashion and performance, unveiling the reimagined Helsinki G…

PUMA Launches Sustainability 2024 Report with Gen-Z Partners in London
PUMA is bringing its latest sustainability achievements directly to young audiences through a fresh collaboration with Gen-Z changemakers.…

PUMA’s 5AM High Drops Targets 42% Weather-Bound Runners with Free Deviate NITRO
Global sports brand PUMA has launched 5AM High Drops, a worldwide activation encouraging runners to embrace early-morning workouts by offering…

WSS’s 40th Anniversary Collabs with Reebok and Puma
WSS Celebrates 40 Years with Two Iconic Collaborations: Reebok Classic Nylon & Puma Suede XL This year, WSS…

Puma Footwear Hits €4.73B in 2024 with 13% Growth
Puma has cemented its position in the global sportswear industry with footwear sales reaching more than €4 billion…

Footwear Giant PUMA Elevates Tara McRae to President of North America
Sportswear giant PUMA has announced the appointment of Tara McRae as the new President of PUMA North America…

Arne Freundt Steps Down, Arthur Hoeld Takes Helm of Puma
In a significant move, Puma SE has announced that CEO Arne Freundt will be stepping down from his…

PUMA will open the PUMA Studio in the Hollywood area
PUMA has announced plans to open a new creative hub, the PUMA Studio, in the heart of Hollywood,…

Marks and Spencer partners with Puma and Reebox to Expand Sportswear
In line with their innovative “Brands at M&S” initiative, Marks and Spencer have taken a significant step in…

Rihanna’s newest FENTY x PUMA Creeper Drop
Rihanna has launched the highly-anticipated Creeper Phatty, a reimagined and amplified version of her iconic FENTY x PUMA…
