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Latest Puma coverage
10 Hype Brands That Became Cultural Signals, Not Just Shoes
Once confined to the athletic world, sneakers have evolved into powerful cultural symbols, representing personal identity, social status,…
PUMA Secures Over €600 Million In Fresh Financing To Fuel Global Growth
PUMA strengthens its balance sheet with more than €600 million in fresh financing. This signals a strategic move…
The Top Footwear Colors Of 2025
Footwear in 2025 shifted from safe neutrals to bolder, mood-boosting shades, with designers backing everything from soft pastels…
Puma Opens Its Largest European Flagship Store on London Oxford Street
Puma has officially opened its largest European flagship store on London’s iconic Oxford Street. This marks a significant…
PUMA Launches MagMax NITRO 2 with Lighter Build and Bigger Bounce
PUMA is pushing the boundaries of max-cushioned running once again with the launch of the MagMax NITRO 2,…
PUMA x ROMBAUT Season 2 Launches with Futuristic Speedcat Collection
PUMA and ROMBAUT have officially returned with Season 2, the final chapter of their celebrated partnership. After the…
PUMA Launches 20th-Generation PUMA KING With Special Edition and North London KING Tournament
Global sportswear giant PUMA has officially introduced the 20th generation of the legendary PUMA KING, debuting in a…
PUMA Shifts ULAC Partnership to Exclusive Licensing Agreement to Streamline North American Operations
PUMA, the global sportswear powerhouse, has officially transitioned its long-standing relationship with United Legwear Company LLC (ULAC) from…
PUMA and ROMBAUT Return with Season 2 of the Levitation Collection
Retro-futurist style with boundary-pushing design and a philosophy of freedom anchor the anticipated return of PUMA and ROMBAUT’s…
PUMA Relaunches CATch UP to Tell the Brand’s Most Inspiring Stories
PUMA gives its company magazine CATch UP a bold digital refresh thus offering a deeper look into innovation…
Puma Expands Logistics Capacity With New 440,000-Square-Foot Center in France
Puma scales up for sustainable growth in France Puma has announced plans to open a new 440,000-square-foot logistics…
PUMA Honors Eusébio with Pantera Negra Special Edition Kit
There is only one Eusébio, a name etched forever in football history as Portugal’s first European best player…
PUMA x San San Gear Reunite for “Full Throttle” Talon and Mostro Caged Collection
*:first-child]:mt-0″> Gear Meets City Life (The Concept) This season’s PUMA x San San Gear collaboration revolves around ‘gear’…
PUMA and JJJJound Capsule Redefines Minimalist Luxury
A lesson in minimalist luxury redefines legacy sportswear for today’s modern lifestyle. PUMA and acclaimed Montreal-based design studio JJJJound have teamed…
Swarovski x PUMA Speedcat Shines Bright as 2025’s Most Dazzling Sneaker
PUMA and Swarovski have joined forces to deliver one of the most dazzling sneaker collaborations of 2025. The…
PUMA Unveils Aston Martin Aramco FW25 Collection Engineered for the Everyday
Global sportswear giant PUMA and the Aston Martin Aramco Formula One Team continue their high-octane partnership with the launch of a new apparel and footwear line…
PUMA x SAYSKY AW25 Drop 2 Launches Globally Celebrating the Power of the Pack
The next chapter of performance running begins with speed heart and unity. PUMA and Copenhagen-based running brand SAYSKY make their return…
PUMA Launches Hot Pursuit Pack Blending Innovation and Speed for Modern Footballers
PUMA fires up the pitch with the Hot Pursuit pack blending state-of-the-art innovation bold new colorways and pro-driven…
PUMA Launches “Who Gives a Shirt” Podcast Exploring Football Culture and Sustainability
PUMA dives into the powerful stories culture and sustainability behind football shirts with its new podcast Who Gives…
PUMA Launches Sonic the Hedgehog Capsule Fusing Motorsport Style with SEGA Game Magic
PUMA and Sonic the Hedgehog are back with a vibrant plus collectible capsule for fall 2025 thus merging…
PUMA and Louis Gabriel Nouchi Unveil Mostro Sock in Black and Khaki
The PUMA x LGN Mostro Sock represents a bold reimagining of PUMA’s iconic Mostro legacy, trading its classic strap closure…
PUMA and RIPNDIP Return With Cat-Powered Sneaker and Apparel Collection
PUMA and RIPNDIP are bringing streetwear attitude and skate energy to sneaker lovers everywhere with a playful new…
PUMA 2025 Launches Danielle Guizio Capsule With Retro 90s Revival
The latest Collab from PUMA and Danielle Guizio lands with signature New York attitude and an understated retro…
PUMA Unveils Future of Fast with 140 Athletes at Tokyo World Athletics Championships
Athletes and fans take part in a next-generation speed experience as PUMA debuts innovations and star-powered insights ahead…